Frankly you’re all losers*, but I know I’ll be wrong about one of you. There must be some way to make money online from this?
* Exclude Cath (who “achieved, from a standing start, enough to make many novelists shit in a lift with jealousy”) and Pete (“Polymath’ and ‘Explainer of Complicated Things (Such As How The Internets Work) To Thick People Who Wouldn’t Normally Understand Them..) and Soweto (“can he add a Brummie of the Year award to his MOBO? Does he care?”) and some others…
I’m agog at how effectively the US/UK non-profit People for the Ethical Treatment of Animals is at using online media combined with conventional marketing techniques.
They have produced a gorgeous looking advert (which is only available through their site and yes it is right by a donate button and some very slick lifestyle advice to encourage you to become vegetarian) showing a naked Alicia Silverstone (I’d never heard of her before – but then I was barely aware of Peta!).
The ad also has that other critical element a simple, concrete, surprising and compelling story: Stop eating animals and you too could look like this!
All that should be compelling enough, but what has made this such a wonderful campaign though is that the nudity has led to a TV station in houston banning the ad, as they explain on their blog:
We had picked Houston because it consistently ranks in the top ten least healthy cities in the country, so we figured they could use some good diet advice (honestly, who in their right mind would turn down friendly diet advice from the beautiful Alicia Silverstone?), but Houstonians need not despair. As PETA President Ingrid Newkirk puts it,
“Houston viewers can still go to PETA.org and get an eyeful, not only of the stunning Ms. Silverstone, but also of our free Vegetarian Starter Kit—chock full of delicious recipes—that will make them drool for an entirely different reason.”
It’s not the first time Peta has used nudity – they also pull a wonderful stunt each year just before the Pamplona Bull run by staging the Running of the Nudes (thanks catnip for the post which set me off on this) and other people have disrobed for them. If it all sound too frivolous then why not look at the stories they tell with video on petatv an their youth campaign in the uk called peta2 which uses the tagline “question authority”.
I do though have to add two qualifiers. I couldn’t get the embed video on your blog code to work for me and is it possible that I’m only really enthusing about this because I’m a bloke? That aside I’d love to see some figures about how far this effort helps fund raising and changes some behaviour, but I expect this substantial investment will pay off.
It’s a metal and a brilliant word. And no, I’d never heard of it before. Apparently Hafnium makes the next generation of chips possible and only exists alongside zirconium. Thanks Hafnium, anything which makes processing cheaper improves the possibilities of the dear old interweb.
We all know how perfectionism can paralyse. I suspect it can be more damaging for large voluntary organisations than smaller ones. David Brazeal writes about this as it relates to organisations and social media:
When you’re printing 5,000 slick handouts, it makes sense to write, and share with colleagues, and rewrite, and proofread, and rewrite again, until you’ve eliminated all potential mistakes. The trouble is that every rewrite by a different person in your organization sucks a little bit of the human voice out of the message. And eventually you’re left with something slick and shiny and pretty — but impersonal. New media tools don’t have to be this way.
His comments are off the back of a by Anna Farmery (direct links not working) in which she urges users to:
This is hard for bureaucracies but often second nature for small voluntary organsations and certainly community groups, both of which live on the nervous energy of habitual improvisation.
One way to help understand may be with the wonderful new work being done by Paul Bradshaw. He frames the future of information (journalism) as a diamond – but the most critical point he makes is that future news will never be finished, it will always be a fluctuating collaboration between public, editor and author.