Tag: Video

11th September 2008

Quality newspaper video from the Birmingham Mail:

[youtube:http://uk.youtube.com/watch?v=ZiFZtI_KLXQ]

Why do I like this?

Static shots well framed with thought for the lighting. Simple story, well told by one voice, someone we can relate to. No poor voice over from someone who didn’t get into the BBC because they couldn’t broadcast and equally no tacky script riddled with newspaper cliches, the sort of things no one would ever say. Timeless. Finally it gives the pictures a little room to breathe.

~~So, Birmingham Mail, very well done.~~

Update: from a comment below (source verified) this wasn’t made by the Birmingham Mail, but provided for them by MG. The Mail has put it up on their youtube channel without telling us that this is provided by a pr company. They haven’t even used the text beside the video to clarify things. Why would a newspaper be so careless about the boundary between what pr people do and what journalists do?

So, Birmingham Mail, very poor.

7th September 2008

Where’s the story…

[youtube]zyGEEamz7ZM[/youtube]

Give this 4 mins. Hat tip Tony Molloy and Christopher Penn.

28th August 2008

Passion not scale….

Publish, then filter; Passion, not scale – these should be stapled onto the walls of anyone interested in creating value – public or commercial – on the internet. And they should be in the DNA of anyone commissioning for 4iP.

Matt Locke of Channel 4’s 4iP on what he took Clay Shirky speaking at the Edinburgh TV Festival

24th August 2008

CarrotMob or Save the environment by drinking beer.

There are different ways to tackle climate change. In the last month I’ve written about the focussed and globally ambitious cquestrate. Now recent Birmingham Blogger Jonathan Melhuish (and also here) who’s relocated to London tells me you can also do it by drinking beer.

Carrot Mobs work by finding the local business which is willing to devote the largest portion of an half days takings to green upgrades. When a store commits to divert the dosh into making changes you organise to provide as many customers as possible in that afternoon

CarrotMob is a fun community action which rewards businesses that become more energy efficient. The concept is to take several businesses in a community and start a bidding war find the one prepared to invest the most in improving their energy efficiency. We then all flashmob the winning business at the agreed time and make our purchases there. The business then spends the agreed percentage of revenue it took during the CarrotMob on replacing appliances with more energy-efficient models. Everybody wins! 🙂

[youtube:http://uk.youtube.com/watch?v=LUz0kM1u_jk&e]

It sounds fun and makes a huge amount of sense for each business. Fan Page.