Why do I like this?
Static shots well framed with thought for the lighting. Simple story, well told by one voice, someone we can relate to. No poor voice over from someone who didn’t get into the BBC because they couldn’t broadcast and equally no tacky script riddled with newspaper cliches, the sort of things no one would ever say. Timeless. Finally it gives the pictures a little room to breathe.
So, Birmingham Mail, very well done.
Update: from a comment below (source verified) this wasn’t made by the Birmingham Mail, but provided for them by MG. The Mail has put it up on their youtube channel without telling us that this is provided by a pr company. They haven’t even used the text beside the video to clarify things. Why would a newspaper be so careless about the boundary between what pr people do and what journalists do?
So, Birmingham Mail, very poor.