Category: Uncategorized

Podcasts worth $165 million in the USA

podcast dollars pounds incomeTechcrunch has some guestimates from eMarketeer that reckon the number of active podcast consumers in America was 6.5 million last year (who yielded advertising worth $165 million) and will grow to 25 milion in 2012. Now the bold use of future numbers (licked finger in air) is why I’ve always struggled with a business plan (what are your predictions of tunrover/profit in 3 years and 5 years – how the b***ocks should I know!?).

I’m interested that last year 18.5 million Americans listened to a podcast and a more importantly one third of those remained active listeners. One of the reasons for this is the ease with which podcast can be found and consumed. I’ve already speculated on this and know there is a real appetite for the right niche content, so based on these numbers perhaps I should refine the planning. But I wont be paying eMarketeer $695 for the full report. Now if they bothered to present it in audio or video….

New Blog and Podcast for Brum and some help please – central wifi venue

It’s odd that one thing I haven’t written about recently is the Birmingham Bloggers Group (possibly re-framing itself as the social media group/cafe). Perhaps because I have so much to say about it I don’t know where to start – breaking the cardinal rule of blogging – which is to just start, stoopid.

We met for the first time last month and meet again next Monday 18th Feb.  First question (for help) is we would like a central venue with free wifi – Digbeth or City Centre – for probably about 15 people (maybe more) from 7 in the evening.  Booze and non booze on tap. Does the Friends of the Earth Cafe have wifi?

Also want to mention a couple of new things since the last meeting.   Mark Steadman should be joining us next week. He’s just launched the New Media Junkie podcast – find it here for the moment – new site to come soon. Mark is using podbean.com for hosting, a new one one me.  I host on my own space (a throw back to 2005 and misplaced ideas of being in control!) , but free hosting is plentiful and very usable.

Kevin Rapley has also created Digikev to write about social media.   Others new to me through the blogging group include Ben Neal,  The Boywonder bloggers,  and Paul Burns.

Well.  I’ve started.

Tip top Trav28

trav28 birmingham

I’m enjoying the unravelling social media project that is The Big Picture. I especially like the interest taken in the people behind the pics: art as an expression of who we are rather than an end in itself. Jon Bounds has interviewed trav28 about why he’s taking a photo a day – most of Birmingham – and I’m blogging this to extend his 15 mins to 15mins and 1 sec. How about an audio interview against a slideshow of trav’s pics?

Update: Part way there…

the big picture 2008 10,000