4Talent – Social Media for the Creative Industries.

Gaping Void advertisingA while back Antonio Gould sat in my back bedroom and we talked about social media. He’d come round to record some ideas about podcasting for his fifth and apparently final Birmingham made Channel 4 media cast. It is a great listen. Antonio has a clear and enthusiastic delivery, well produced, with loads of very useful content.

The aim is to encourage creative businesses to use all forms of social media, but starting with basics like a blog or perhaps a podcast. I think the lessons apply equally to social enterprises and to local and community groups.
Mark McGuiness makes a compelling case for a realistic use of a blog. It’s like “networking on steroids”, he tells us before adds oddles of great advice and pointing us to copyblogger, one of my favourites gapingvoid of Hugh Mcleod’s Global Microbrand idea, and David Airey.

Emily Martin of Black Apple makes a great case study. Antonio met her when speaking in America about Etsy. She explains why her online home craft business (“I carry my original paintings and prints, and all sorts of curiosities”) benefits from the relationships established through blogging: “It’s not something that will be articulated in the business schools, but people get attached to you. It’s ephemeral and that’s why they like it”.
Indeed – the ephemeral is tricky to measure, but that doesn’t mean it has no value.


  1. Thanks Nick, much appreciated. I particularly like this line: ‘the ephemeral is tricky to measure, but that doesn’t mean it has no value’. Very relevant to one of my current projects, which I’ll be blogging soon.

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