Tag: Social Networking

Highbury 2.0

In the 1989’s Birmingham’s leaders gathered at Highbury Hall in Moseley for a summit meeting. It was the second time such a gathering had happened and Highbury 2 spawned the idea to break the concrete collar which was stranggling the growth of the city centre.

With the ring road down it is 2007 and Stef Lewandowski is now proposing a crowdsourced future for the city centre, using us and a wiki to shape where next. Highbury 2.0 has my support, how about you?

Net2ThinkTank: It's the shopping season – so get your supporters shopping for your cause.

Britt Bravo at Netsquared has thrown out this question: How Can Nonprofits Use the Social Web During the “Giving Season”?

The truth is that this is the shopping season – so make the most of it with something that’s a touch web 1.5.

Sign up for an affiliate site and encourage your supporters to use it for some of their Christmas shopping. Over at the Birmingham Conservation Trust we opened this shop through buy.at. We chose it because it has a number of key high street brands which have a lot of public trust – which is important when you are thinking about how people may perceive your charity.

You can buy everything from a case of wine for Christmas through to the holiday you’ll need to recover afterwards, the clothes you’ll wear to the works Christmas party and even those utterly useless presents bought for uncles you barley know.

We don’t litter our website with affiliate links but simply encourage our networks to use it for their shopping. You can apply all of the tools of web 2.0 to encourage people to support you at no cost to themselves. Add it as an item on social networking sites, send the link to friends on facebook who share an interest with you or live in a neighbourhood relevant to the charity, perhaps even use it as a url when you leave comments on people’s blogs.

Be warned, it can be difficult to get people into the habit of using your affiliate site.

On www.buy.at/birminghamconservation we have one stationery trader, Euroffice, who offers 8% on just about all purchases. With deals like that why not talk to businesses you know and ask them to start consider routinely using the service to buy their office supplies.

Of course the more flexible your affiliate provider is the better for you.

I’ve got mixed feelings about perfiliate who runs buy.at.  You can’t create links to specific products or traders – which seems a little complacent on their part. For example the National Trust will pay us £20 for everyone who signs up to them through our buy.at shop. That’s a natural tie in. If we could email a link to that offer direct to our mailing list it could allow us to raise money quickly with minimal effort. But we can’t – the best we can hope for is that our supporters will wade through a series of links to. So any suggestions for a better affiliate welcome.

Katine: Is this "the" nptech experiment?

The Guardian’s newly declared 3 year commitment to the village of Katine in Northern Uganda is an ambitious project using the principles of nptech. Guardian editor Alan Rusbridger sets out the three ways he think their long term online work for the community should work:

Get the STORY out there. To quote Rusbridger the newspaper (with less paper and more digits I hope) can “report, record, explain, contextualise, illuminate and analyse… explore the complexities of trying to help communities such as Katine in a sustainable way. It should be able to get beyond the sloganising and occasional yah-boo politics of the development debate.”

FUNDRAISE. Like any busy website the Guardian “can involve a huge community of readers and web-users around the world and find ways of linking them in to what we’re doing. We’ll need money obviously.”

and CROWDSOURCE “just as importantly we need advice and involvement. Among our readers are water engineers, doctors, solar energy experts, businessmen and women, teachers, nurses, farmers. We absolutely don’t need a stampede of volunteers, but we would like a technical know-how bank of people who are prepared to offer time and advice. We’ll let you know how to get involved as we go.

Alan Rusbridger adds a fourth, visibility. “Katine and its problems barely register in the capital, Kampala. Some local officials worry that, because it is an area where the political opposition to Mr Museveni’s NRM party is strong, Katine’s problems may not have been among the government’s highest priorities.” What interests me about this is that the potential of the net to apply funds and expertise means that this community could remain ignored in Kampala whilst highly visible elsewhere.

This got me thinking about applying these principals in our own towns and cities. Our own podcast, the Grassroots Channel, has focussed on active citizens and the work they do in neighbourhoods in Birmingham.

But we have not focussed on one neighbourhood and the things we can learn/change from deeply understanding one place. Neither has any local news organisation I’ve ever worked for or know of. Of course some of the poorest parts of our city have had reams written about them; hours filmed and recorded there. But never with the main purpose of the applying the knowledge and resources of the readership for the benefit of that community. Curiously enough though this is exactly what good active citizens do: they get under the story of their neighbourhood – using the stories to decide what to do next and how to convince people to join them.

Elsewhere on the web: The Register is much more cautious than I, sceptical it will accomplish no more than fundraise. Paul Bradshaw is (rightly) excited by such a tangible application of journalistic crowdsourcing, whilst adding a list of how it can be improved – including better use of rss, embeddable video, a clearer way of involving the expertise thrown p (could a wiki with digg buttons help evolve and elevate innovations and the people behind them). The paper also needs to be generous with linking to and talking about these supporters, which works.

This Mad Kenyan Woman finds the whole premise offensive: “I was somewhat displeased, to say the least, to find that the Guardian thinks this Ugandan village exists in a time-warp. Indeed, Guardian readers are invited to lift these poor suffering villagers out of the Middle Ages into the twenty-first century by their generous donations. I could not make this up if I tried…”

One Life Changed by Trust in Beth Kanter.

Leng is going to University after Beth Kanter raised the $1000 dollars it will cost in less than 24 hours. This worked simply because Beth knows how to use online tools like ChipIn, asks us to contribute to an individual and most importantly is known and trusted by hundreds of people.

If Beth tells me that a cause is worth $10 of my effort I don’t need to know much more (she’s also looking for help for Chanphearom). On top of that Beth offered a simple prize – a mention in her blog, which counnts for something in the blogosphere. It’s Beth making good use of her two most precious resources, trust and influence.

Here’s the list of those who responded within 24 hours – and good luck Leng:

Shirley Williams
Michael David Pick
Preetam Rai
Wiebke Herding
Peter Cranstone
Polly Thompson
Nick Booth
Fernanda Ibarra
Britt Bravo
Kelley-sue LeBlanc
Laura Whitehead
Allyson Lazar
CindyAE
Andrew Carothers
John Powers
Neesha Rahim
Anal Bhattacharya
Steve Bridger
Lloyd Davis
Donna Callejon
Chris Brogan
Anonymous
Joyce Bettencourt
Erin Vest
Philip C Campbell
Jane E Quigley
Steve Spalding
Amanda Mooney
Ann Miller
Donna Papacosta
Christopher Lester
Zena Weist
Connie Reece
Mary Reagan
michael dunn
Anne Boccio
S Michelle Wolverton
Israel Rosencrantz
Clint Smith
Stephen Keaveny
Scott Schablow
Justin Kownacki
Neha Yellurkar
Amie Gillingham
David Beaudouin
Edwin S Coyle III
Randy Stewart
Michelle Martin
Liz Perry
Haystack in A Needle
Ian Wilker
Jay Dedman
Amy Jussel
Roger Carr

Jesse Wiley