Beth Speaking from elstudio on Flickr (click on the picture to go to the original)
Beth Kanter is the social media expert for non profit organisations. Last year I made this promise to pay more attention to her prolific blog output.
Today is her 53rd birthday, and in keeping with a small tradition built up over the last 3 years, she is again using her birthday as an excuse to show how social media and trusted networks can combine to help charities. She is raising funds for her favourite charity, the Sharing Foundation.
It is the first day of the Association for Managers in Student Unions and a number of leading heads from universities across the UK came to together to discuss problems facing student unions.
The group divided up into four teams to tackle the following major issues student unions face, and how best to solve them using social media:
Membership
Democracy
Brand
Reach
The blue team looked at the problem of reaching students:
How can student unions use social media to help what they do?
This is the question those who run student unions up and down the country have gathered at Fazeley Studios, Birmingham to discuss.
General managers, marketing officers, heads of communications, events coordinators and web developers have gathered to put their heads together with a couple of social media experts in the form of Nick Booth from Podnosh and Jon Bounds.
The two-day conference began with delegates voicing the points and problems which they want to discuss and talk about solving some of these issues using social media.
Some suggestions posted at the beginning of the session
Some of the problems were:
Getting students to tell us what they want their student union to look like
Drawing out students’ stories
Knowing which social media to use for certain situations
How to do more with less resources
Getting the message across about what we do
How can we keep our finger on the pulse
How can we increase our membership using social media?
How can we continue to engage using social media with students bored with Facebook?
Another point of discussion at C&binet conference ’09 was the law. There was general consensus libel laws in the UK need to be changed to accommodate for the migration of news online and to make sure the law is clear. On a board of suggestions as to what the government should do to encourage hyperlocal, one post-it note read: “Get rid of draconian libel laws”. There are two main issues regarding libel and the internet – the law is unclear, which makes citizens uneasy about publishing online, and secondly the law is too strict and should look more like our American counterpart. Read more
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