Category: Leadership

4Talent – Social Media for the Creative Industries.

Gaping Void advertisingA while back Antonio Gould sat in my back bedroom and we talked about social media. He’d come round to record some ideas about podcasting for his fifth and apparently final Birmingham made Channel 4 media cast. It is a great listen. Antonio has a clear and enthusiastic delivery, well produced, with loads of very useful content.

The aim is to encourage creative businesses to use all forms of social media, but starting with basics like a blog or perhaps a podcast. I think the lessons apply equally to social enterprises and to local and community groups.
Mark McGuiness makes a compelling case for a realistic use of a blog. It’s like “networking on steroids”, he tells us before adds oddles of great advice and pointing us to copyblogger, one of my favourites gapingvoid of Hugh Mcleod’s Global Microbrand idea, and David Airey.

Emily Martin of Black Apple makes a great case study. Antonio met her when speaking in America about Etsy. She explains why her online home craft business (“I carry my original paintings and prints, and all sorts of curiosities”) benefits from the relationships established through blogging: “It’s not something that will be articulated in the business schools, but people get attached to you. It’s ephemeral and that’s why they like it”.
Indeed – the ephemeral is tricky to measure, but that doesn’t mean it has no value.

Podcast – cracking crime in Kingstanding, one fridge at a time.

Kingstanding Neighbourhood Forum Birmingham

There’s an established link between grime and crime, which is why Kingstanding Neighbourhood Forum is using public money to crack crime one fridge at a time. This podcast and the youtube video you can see here or here explain how the forum has been using £10,000 from an experiment called the Neighbourhood Performance Reward Grant.

Run by the Birmingham Community Safety Partnership and the Digbeth Trust, this pilot has just come to an end. The reward is that meeting targets wil release a further £15,000 grant. Sustainable? Credible? Well listen and see what Les Smith and Rita Griffiths make of six months of the experiment.

Also see what’s happening in Sparkbrook.

Podcast : residents controlling the cash in Sparkbrook

A short film and a podcast, all part of a series of four pieces on an experiment on in Birmingham which is allowing residents a more control over how public money is spent. Here you can see and hear Neville Davis of the Sparkbrook Neighbourhood Forum talk about the pro cons and a huge effort they made to clean up rancid sites in their neighbourhood – all with a £10,000 grant from the Birmingham Community Safety Partnership and it’s Neighbourhood Performance reward Grant.

The reward in all of this is that if residents hit targets with the first £10,000 then a further grant of £15,000 is to hand.

The four-neighbourhood pilot is currently being evaluated by the Digbeth Trust.