Organizations will work tirelessly to de-personalize every communication medium they encounter.

Email used to be honest interactions between consenting adults.
Facebook pages (and Wikipedia, too) were built by people, not staffs.
Twits came from real people, and so did instant messages.One by one, the mass marketers have insisted on robocalling,
spamming, jingling and lying their way into our lives. The pronoun
morphs from “you” to “me” to “us” to “the corporation” …

The public works tirelessly to flee to actual interactions between
real people, and our organizations work even more diligently (and with
more leverage) to corporatize and anonymize the interactions.

Fascinating observations found here. At this stage I am working with organisation try to persuade that social media is about the individual and the personal. I’ve not yet thought that if/when I win that battle there will still be substantial forces of de-personalisation trying to undermine that work. I’m hoping that the right way will be so liberating and so transparently useful that only a lunatic would want to go backwards. Umh….

Hattip. See also.