Hat tip to the queen of online fundraising, Beth Kanter and Jonathon Coleman of The Nature Conservancy (who uses partially online audio stories to build relationships with donors). Beth’s wonders if this will make folk cringe in the future. Should even a small portion of young people use their networks like this I expect it will multiply the impact on charities.
But I guess we have to wait at least 15 years … and it certainly turns the traditional method on its ear. The donor chooses to support what they want to support versus responding to an ask.
I wanted to re-blog the cartoon, but I was concerned about copyright issues.
You could be right abut copyright issues. If any one wants me to remove the link please just ask.
Beth, I am doing my dissertation on charity and the new media and I have worked for 10 months in the West Indies on projects whilst dishing out media help. Please email me on email@example.com if you would like to comment or share your thoughts. This goes for anyone else who has a strong view on the matter! Thanks!