Podnosh

The surgeries are informal place to find out about social media

So what if you’ve never been to a social media surgery? You might have a few questions, right? We thought it might be good to answer a few.

So what is a social media surgery?
Social Media Surgeries are just a fun, informal way for people to meet and learn how to use social media for social good.

What is social media?
Social media is a loose term that is applied to a range of tools that use the world wide web to bring people together and communicate – including blogs and social networking sites, such as Twitter and Facebook.

How do social media surgeries work?
Our surgeries consist of patients (the people who come to learn stuff) and surgeons (the people who can answer their questions). We pair surgeons with patients, so that the patients can learn all about how to use social media.

Who should come to social media surgeries?
Our surgeries are for anyone involved in community and voluntary organisations who is looking for new, more effective ways to communicate about the work that they do. Patients don’t need to know about computers. It’s much more important that you are keen to learn and that you have something to say!

Who are social media surgeons?
The surgeons are all terribly nice people who’ve volunteered their time for free to help people. They come from a variety of backgrounds, but they all want other people to be able to make good use of the power that comes from effectively using social media.

What happens when you get to a social media surgery?
Imagine a big coffee morning, except it’s probably in the evening! We pair surgeons with patients after quickly finding out what people would like to learn. You get to sit with a surgeon who can help you with whatever question or issue you’ve got.

What can you expect to get out of a social media surgery?
Well, that’s entirely dependent on what you want to get. Lots of people who come want to set up blogs – simple websites where they can publicise what they are doing. Other people are interested in using Twitter, or other social networking services. Often people come back to learn more and more. Sometimes people who first arrived at surgeries as patients become surgeons themselves.

Is there anything I need to bring?
No. The surgeons have computers, so you don’t need to worry. Of course, if you have a laptop and can carry it easily then please bring it along.

Where can I find out more?
To find out how the surgeries started you can read this post. John Popham, who runs surgeries in Yorkshire, has done a good job of explaining things in this podcast. This site, Podnosh, gives details of new surgeries in Birmingham and elsewhere.

Where are the social media surgeries?
We run the Central Birmingham Social Media Surgeries, but there are surgeries elsewhere in the country, too. Acocks Green runs its own, there are surgeries in Yorkshire, and there are Web 2.0 surgeries in Nottingham and others starting elsewhere.

Surgeons and patients at February's surgery at thestudio

We’ve just booked up three new dates for the Central Birmingham Social Media Surgeries – April 7, May 6 and June 8 – with the lovely people at thestudio, in Cannon Street, off New Street.

It’s great news, because we’ve been able to extend our original arrangement where we get the space in thestudio for free. It seems that the management at thestudio is quite happy with it, too – as long as we remember to buy a few drinks at the bar and clear off at 7pm, as we’re supposed to. We’ll issue reminders for these events closer to the dates, but if you’re looking for the next surgery it will be on March 9.

Have a look here for more details.

If you haven’t already then I’d recommend anyone who is interested in the idea of social media surgeries listening to this podcast by John Popham who talks about his experiences visiting three social media surgeries on consecutive nights in Yorkshire.

John does a wonderful job of explaining the simple way that a surgery works – in particular that it is really a conversation – where both people are engaged (the surgeon and the patient) in figuring out a solution to the patient’s enquiry.

As John explains, sometimes people are a little concerned about helping others, because they’re worried they don’t have enough skill to offer solutions.

But the surgeries are good way of breaking down this problem. Firstly, of course, there are others there who can help. And, secondly, the conversational nature of the surgery helps you to understand what might be useful and you can then work together to explore a solution. Even if you know only a little, your support can be invaluable to absolute beginners. You can reassure people that social media can be an enriching and empowering tool – and very much worth persevering with. And that, as it happens, is  what social media surgeries are all about – as John says.

John plans to keep these podcasts going, so keep an eye out for them in the future. And, since I’m on the subject of podcasts, if you’re interested in finding out about my own experiences with social media surgeries have a listen to my own, rather smaller and much less accomplished, effort.

Let me introduce you to two new blogs about neighbourhoods in Birmingham, both run by public servants

Hands on Handsworth is written by Tracey Thorne – the neighbourhood manager for Handsworth in Birmingham;  Be Heard in Birchfield is being nurtured by Yvonne Wager – the neighbourhood manager for that particular part of the city. (Click here to see Tracey’s explanation of neighbourhood management)

Both Yvonne and Tracey are in jobs funded by Be Birmingham – the local strategic partnership.  They were inspired to start a neighbourhood blog by their colleague Kate Foley who had been running Life in Lozells – a site set up originally to address the problem of all the bad news you find when googling Lozells. Kate explains in more detail in this video made by the Chamberlain Forum.

What do they do?

They talked to us about helping them develop these sites during the Social Media Surgeries we ran in Lozells last year.  Both are built on WordPress with some changes to the back end that make it a little easier to blog and listen to what the web is saying about your neighbourhood.  There’s also a simple events system with mapping, plus the sites include a facility to easily turn plans into commentable  consultation docs.  We also provide a service that ensures the software stays updated, plugins don’t clash etc, plus training and support on using it well.

Tracey is a natural – she really enjoys writing for the site and is on a roll. Yvonne is equally enthusiastic but needs a different sort of support, so it is taking a little longer.

Why Bother

The sites are the neighbourhood managers’ home in a wider web conversation. It’s only fledgling at this stage.  The point is that over time they help the neighbourhood managers share information, ask questions, pool expertise and begin to collabroate in new ways with their community.  I’m not convinced they should attempt to become THE site for their neighbourhood.

Such an idea concerns me, because if THE site gets switched off or someone begins using it to be self serving that’s a problems for the whole neighbourhood. Instead I’m interested in how we can nurture a range of online resources and voices in a place. These blogs form  part of that process – providing a tool that can also help neighbourhood managers link to and encourage the wider conversation.

What do you think?

It will take time and patience for these sites to bed in – but what do you think? Could you encourage them by commenting a post or do you have any advice for Yvonne or Tracey?

These are my links for January 12th through January 14th:

• John Popham’s Random Musings – "I have been quite annoyed by some of the accounts of “heroic” struggles to get to work through the snow, because, it seemed to me, that some of them just weren’t necessary." John on why the web doesn't seem to make it easier for people to work without traveling through snow.
• Building the “reusable video” player « Carl’s Notepad – "What i’d like is a player which has the ability to pull content from any source, youtube or vimeo or a traditional video storage platform – I’d also like to add value by providing a feature that allowed me to layer content, questions etc over the top to gain additional benefit from the original content. I’d like to be in a position to reuse our existing video archives and repurpose them, or use other public material from either central government or other local authorities providing the content was reusable”"
• Official Google Blog: A new approach to China – "we have discovered that the accounts of dozens of U.S.-, China- and Europe-based Gmail users who are advocates of human rights in China appear to have been routinely accessed by third parties."
• Google to end censorship in China | Technology | guardian.co.uk – "Google acknowledged that the decision might well mean Google.cn, and potentially the company's offices in China, would have to close."
• Management | Zoetica: Connecting Organizations with Their Networks – Beth Kanter becomes a Chief exec.

Beth Speaking from elstudio on Flickr (click on the picture to go to the original)

Beth Kanter is the social media expert for non profit organisations. Last year I made this promise to pay more attention to her prolific blog output.

Today is her 53rd birthday, and in keeping with a small tradition built up over the last 3 years, she is again using her birthday as an excuse to show how social media and trusted networks can combine to help charities. She is raising funds for her favourite charity, the Sharing Foundation.

I first met Beth almost exactly 3 years ago when she visited Birmingham from her home in Boston, New England. She was  working with David Wilcox to deliver a presentation at a conference for people who provide IT support for charities and the like.  It was a time when social media had not become the generic term it is now. I was mostly thought of as a podcaster, one of the one’s who’s job it was to help with telling the story. So naturally enough I interviewed her for the Grassroots Channel podcast.

Click below to listen to the podcast

Click here to download the podcast

Here are 5 things things that I know a number of people have helped me understand, but I can confidently say that Beth Kanter repeatedly showed me these ways:

1. Lead by example. Beth experiments all the time.  Just (F) Do It is ingrained in her personality.  The more I’ve done the same the more confidence it’s given me to keep on going.
2. Don’t hog your content. Share it and move on. You should always build your expertise on the next new thing you’re going to learn, rather than worry about others getting good at one you already know. The faster you share the faster you learn that new thing.
3. Respond. Beth has 305,000 followers on Twitter. She still gets back to you!  How does she manage it?  Discipline.
4. Blogging isn’t a vain thing to do. It can be but, the way Beth does it, it isn’t.  She writes a great deal about the people she meets, she is very generous in describing what she is learning from them. She also puts huge amounts of effort in doing thinking for us and sharing it when it’s incomplete.  These are things Beth (and others) taught me about content.
5. It’s about bringing people together. As David Wilcox said it 3 years ago:    “The other delight at the event was a chance to meet up with fellow UK enthusiasts for social media including Steve Bridger, Miles Maier, Paul Henderson and Nick Booth. We can’t rival Beth’s US fellow social media bloggers yet, but I think a little blog community is emerging here around social media and social network where the focus is nonprofits and civil society. Drop a comment in here if you are interested in linking up – we hope to have a get together fairly soon. Beth suggested we start tagging social media posts with nptechuk … the standard US tag is nptech.”

There is so much more I learn from Beth but these are the basics. That’s why at least once a year I donate something to the Sharing Foundation.  Not because I’m especially connected to the work of the foundation, simply because I’m am especially connected to Beth.

Thanks to Amy and Stacey for encouraging me to write this post.

Here are some of the things I’ve been reading December 15th from 02:21 to 03:00:

• David Barrie: Love diagrams – “What followed was a sequence of graphics that map the course of human relations in the film – cutely assuming that love relationships are “dynamic” (don’t stop reading) and ignore scuzzy soap and socks left on the floor.” Original here.
• Theatre Pledge 2010 « Stan’s Cafe Theatre Company – Stan’s Cafe theatre pledge encourages people to make a commitment to support local theatre, bring new people to new experiences. What might you choose to create a pledge for?
• Official Google Enterprise Blog: Why the City of Los Angeles chose Google – “Google Apps will save the city of Los Angeles millions of dollars by allowing us to shift resources currently dedicated to email to other purposes. For example, moving to Google will free up nearly 100 servers that were used for our existing email system, which will lower our electricity bills by almost $750,000 over five years. In short, this decision helps us to get the most out of the city’s IT budget.” via @davebriggs.
• Ethical Xmas? | Birmingham Conservation Trust – My favourite Birmingham charity on how you can support it with your Christmas Shopping
• Christmas Fun at Stanhope Hall Highgate « Highgate,Digbeth and St Andrews – Andy Sheppard, neighbourhod manager, shows that praise is a key quality to deploy in blogging a community: “Father Christmas made a special visit to Stanhope Hall and presented all the children with an early Christmas Present. Special thanks for both events are due to Monica Lee Community Worker and the ladies of Stanhope Hall Womens Group who worked incredibly hard to ensure the success of both events. Special thanks are also due to Eddie Howard and Highgate Housing Liaison Board for their support for both events.”
• Hyperlocal news: profits a long way off | Media | guardian.co.uk – “2010 will not be the year of hyperlocal—these are the foothills, the beginnings of localised online publishing. But the signs are auspicious: increasing levels of online literacy and broadband connections mixed with more inevitable local newspaper closures mean it’s natural that readers—and advertisers—will shift to new outlets. Whether anyone will be making a real living from it—as a mainstream publisher or a start-up—seems unlikely in the near future… ” via @daveharte.

These are my links for December 4th through December 6th:

• Measuring digital engagement – Digigov – "Recently, I’ve been working with colleagues in COI on this problem and we’ve come up with three common measures that appear to work across all digital engagement or social media tools:

  1. Number of relationships
  2. Number of user-generated content items
  3. Number of referrals/recommendations"

• Listening to you – "Residents in Longton and Meir are invited to meet their local police commander next week, and a new billboard will leave them in no doubt of where and when to find him. A 20ft by 10ft billboard has been sited on Weston Road in Meir (near The Broadway) inviting people to come and speak to the local commander. " via @Mike_rawlins
• Charlie Beckett, POLIS Director » Blog Archive » Networked Journalism: Challenges To NGOs and Mainstream Media – What a relief: "In a recent Polis private seminar with a major international NGO and a global news organisation, the head of the news media’s international division said that he now accepted that they had to work together to report the world:

  “We may have, if we are lucky, one stringer in a particular country. You may well have a dozen people there who know it well. It makes sense for us to use your resources to cover a story or issue.”

  All media organisations are now opening themselves up to gathering material from the public – including NGOs. And NGOs are now expecting their humanitarian staff to act more like journalists. "

• Freedom to Lead | John’s Idea – "In Leicestershire 92 council staff spend their time keeping government up to date on 3,000 performance indicators at a cost of £7 million a year. The need to reduce these costs, and shift the emphasis of performance reporting from central government to local people, sit at the heart of the LGA campaign Freedom to Lead."
• CivicSurf » “That’s not a blog. Blogs are boring with lots of text” – Hear, hear: "

  What struck me last night, and not for the first time, was that people still have this ingrained view of what a blog is. When I showed the cake site to one lady she blurted out, “That’s not a blog! A blog is boring with lots of text.” Wordpress.com still promotes itself to bloggers and offers:

  “Express yourself. Start a blog.”

  It’s a website that is easy to update and optimised for search engines. End of. Let’s not label it with something that puts people off.

These are my links for November 1st through November 2nd:

• Poles, Politeness and Politics in the age of Twitter « The New Adventures of Stephen Fry – “the most fatuous and maddening aspect of the press’s (perfectly understandable) fear, fascination and dread of Twitter: the insulting notion that twitterers are wavy reeds that can be blown this way or that by the urgings of a few prominent ‘opinion formers’. It is hooey, it is insulting hooey and it is wicked hooey. The press dreads Twitter for all kinds of reasons.”
• Investment to The Media Bus | Futurebuilders – Futurebuilders invests ion a mobiel media training bus: “We have just offered an investment of £344,573 to The Media Bus. £297,527 of it will be a loan and £47,046 will be a grant. The Media Bus is a social enterprise in Poole that was set up by White Lantern Film as a solution to the growing demand for educational projects and digital media training in locations with poor technical resources.”
• Supporting Birmingham Conservation Trust if you’re in business – A whole load of ways businesses can support one of my favourite charities – Birmingham Conservation Trust. Non of them cost you any more than a little attention.
• Beware the instant online anger of the HobNob mob | Nick Cohen | Comment is free | The Observer – The heart of this piece on the power of online movements is the final very fine paragraph: ” A mob fighting a good cause is still a mob. To fight back, you need to remember that although the internet age is hugely expanding the number of complaints, the old rules still apply. Whether you are the owner of a tiny blog or the editor of a national newspaper, if someone points out an incorrect fact, you correct it; if someone challenges an argument, you argue back; and if someone says that you must think what they think, you ignore them.”

These are my links for September 13th through September 14th:

• Free Wireless Broadband – Community – Our offer to communities throughout the UK is simple…… let us know why your community needs WiFi and we will come and install a totally free service in a public place, for 3 years (or longer if we find sponsors to pay for it). We currently have enough in the fund to pay for 50 communities in the UK.

  Freerunner have also partnered with JustGiving.com to put free WiFi Internet access where its really needed – charities. If you charity has a broadband connection we will come and install the Freerunner service for free in your location. Its perfect for charity shops as it gives people another reason to visit. It also gives you the chance to help bridge the digital divide. JustGiving.com and Freerunner have committed to provide this service to 500 charities, totally free of charge, forever.

• Patry’s MORAL PANICS AND THE COPYRIGHT WARS: elegant, calm, reasonable history of the copyfight – Boing Boing – Cory Doctorow reviewing: "Patry's Moral Panics stands out for the sheer, unadorned calm of his approach. Patry doesn't have a lot of rhetorical flourish or prose fireworks. Instead, he tells the story of copyright in plain, thoughtful words, with much rigor and grace. Reading Moral Panics is like watching a master brick layer gracefully and effortlessly build a solid wall: no wasted motion, no sweat, no missteps. Patry knows this subject better than anyone and can really explain it."
• The Barcelona Update Blog » Free Wifi in Barcelona – a new council sponsored scheme – This Barcelona blogger says: "All in all, we applaud the Council for their forward looking attitude – particularly as they are restricted by law in what they can do. However, it’s not quite the free for all it seems and a bit more clarity on the access at each point would make it a whole lot easier."
• Should the Public Decide What the House of Commons Debates? – Birmingham Post – News Blog – A Commons committee chaired by Staffordshire MP Tony Wright (Lab Cannock) is to consider whether the public should be able to initiate a debate in the House of Commons.
• 10 People You Won’t See on Twitter Anymore [Make it personal stoopid] – This new rules may cause problems for some local authorities and even newspapers: "Robotic Twitter accounts should live in fear of death by the powers that be at Twitter. If you’re not human and you’re configured to automatically tweet, reply, and retweet based on Twitter content or RSS feeds then you could be in danger. The rules express a clear preference for the human touch when it comes to Twitter updates, stating that you could be in violation of the TOS and subject to termination, “if your updates consist mainly of links, and not personal updates.”