Tag: Social Media

15th July 2016

Pokémon Go, Goes into the the Community

Technology, gaming and social media often gets a bad wrap. Zombie teens alone in their bedrooms staring at screens, people isolating themselves staring at a hand held 4 inch screen, shunning real life interactions, Kids no longer willing or able to play outdoors. All this and more has been said of digital technology.

I’ve never bought into any of it.

I am a mom to a gaming teen, I am a fan of mobile phones, social media, the internet and more. I play games myself, I use the the tools available to enhance my work life, my social life and to work with and improve my community, But I do also understand why some people who maybe don’t make the connection between the real world and virtual and how they can work hand in hand, worry about the disconnect and the social ramifications of digital technologies.

This week however Nanantic Labs released Pokémon Go, an augmented reality game based on the 20 year old Pokémon franchise. The release, which in its first week out in America has surpassed Twitters entire 65 million user for the same area, is massive. It has outstripped search results for other cultural phenomenon and it has bought the “real world” and the virtual crashing together in the most brilliant way.

The game is based on the 90s phenomenon that spawned card games, a TV show and multiple gameboy games.

Essentially you use your phone’s GPS, and a map to track and hunt Pokémon in the real world and there are set locations in your area that you can collect items from, and others that you can battle your Pokemon for after joining teams, but you have to physically be in the vicinity of them with your phone. If your phone has a gyroscope you can use your handsets camera to “see” the Pokémon in the “real” world” but you actually have to get up and leave the house to play.

I side loaded the app 5 days before the official UK release after reading some of the hype coming from the States, Australia and NZ. Stories that included examples of communities coming out to play together, local police departments engaging with players, people being galvanized into getting out and walking – and the benefits it was having to peoples mental health through both the exercise and socialising (and the stories keep on coming – I love this).

It already had a core local audience when I got it, but mainly Pokemon fans and traditional gamers. But bigger communities online were emerging both global and local as people connected with the game, so I played and waited with anticipation for the official release, I had already engaged with some of the local players, but I wanted to see what would happen when everyone else caught up – I saw the beginnings of that yesterday.

UK Release bringing people together

The app officially launched yesterday 14th July and I first hand saw some of what had been going on in America all week;

Yesterday lunch time my son and I walked to the shops, phone in hand, a group of teens coming the other way caught our eye. “Pokémon” one of them shouted. “Pokémon” we shouted back, waving our handsets in their direction. A van pulled up along side us as we passed by a “Pokéstop” rolled down its window and the driver began to play, he looked at me sheepishly and smiled, I smiled back and went on our way.

Last night I went to the supermarket, I deliberately parked where I could see what I knew to be an active Pokémon area, with multiple “stops” and 2 “gyms” in walking distance. I spent a while watching as a group of teens walked around the area, to the casual observer aimlessly, but with the map open I could see they were looping around the Pokéstops. As I watched (and caught a few Pokémon of my own) a car pulled in besides me and a young girl got out and walked over to the nearest stop, I sat and listened as a conversation took place between her and the wandering teens and what was obvious was that some of these kids had never met before but were working together to capture the Gym – the lone girl joined in with their group and was all smiles, Her dad (or at least that who I assume it was) who was still in the car grinned as his young daughter made new friends.

In the store I overheard some of the staff were giving a colleague some gentle ribbing for hunting while on her cigarette break, to which her retorts, while said in jest, said a lot – “I’ve walked further today than I have in years” and as I left a Mom and young son were sitting together on the benches, he actively instructing his Mom how to battle in the app.

And that’s not all, I got home to find that the local Pokémon Wolverhampton group were arranging a met for that night in West Park, and were actively encouraging solo players along to buddy up with people of the same teams so that they wouldn’t be alone, The Community Centre I help to run is next door to gym, so we’re trying to make the most of it and we are planning on hosting a Pokéhunt, using out location as a charging station and base so that younger players can come together to hunt safely

So in one short week, and only 1 day after the official UK release this mobile game and franchise has bought people and communities together, it is getting people out of the house and exploring their neighbourhoods, it getting people on their feet and walking, making new friends and offering up marketing opportunities. I’m really looking forward to seeing how this can be optimised upon before the initial excitement dies down, and more importantly what comes next as we learn that our communities aren’t big scary places, and technology doesn’t have to be the death of social as people play together. But for now you’ll have to excuse me as my mobile has just told me that there’s a Jigglypuff somewhere local, and you know, I gotta catch ’em all.

9th May 2016

Craftivism and Social Media Surgeries. Being there.

During the Making For Change project I mentioned in my last post, I had the opportunity to listen to Sarah Corbett give a talk on Craftivism. Sarah is the founder of the Craftivist Collective, a social enterprise which uses the techniques of craftivism to engage people in social justice issues, so she was perfect for the #MakingForChange project.

The Craftivist Collective’s approach to activism is more low key, respectful and more targeted approach than that of traditional activism.

To give you an example when the group were protesting in favour of the living wage for staff at Marks and Spencer’s they didn’t rock up to the head office waving placards shouting and stamping their feet. Instead they were took a more subtle approach, holding craft sessions or “stitch ins” outside branches of M&S.

They encouraged people to turn up to their session wearing Marks & Spencer’s clothing and to then to sit peacefully and stitch nice messages on M&S handkerchiefs encouraging the adoption of the living wage, that would then be gifted to all members of Marks and Spencer board.

This low key, quiet protest worked to engage the community. Shoppers, instead of having to shuffle around loud placard waving, intimidating protesters stopped to ask questions, “Why were a group of seemingly well dressed people sitting on the High Street sewing?”. Their interest was piqued, they were intrigued and a conversation was started.

This was only one of the projects Sarah talked about, and they were as equally as interesting, but in all of them the message that Sarah kept coming back to was the importance of being there.

Being there.

By being there with other craftivists – wherever there may be – and engaging in crafts gave people the space, time and freedom to talk about the things that mattered to them in a gentle way. By being there at protests and behaving non threateningly but intriguingly, passersby were engaging and we able to spread the message of the issues that mattered to them.

And being there is a message the we sell both for and at Social Media Surgeries.

When people approach us wanting to set up a Social Media Surgery for their town or neighbourhood it’s one of the first pieces of advice we give. “Just be there”. Find a space, start small, have zero expectations, but be there. You may only have 1 or 2 people come for help, but if you weren’t there you couldn’t help.

And when people come to us for help and support at surgeries, be it at our paid training sessions with councils, housing associations or charities, or at volunteer run surgeries with volunteers, third sector orgs or the solo community activist the message is the same “be there”. Who is your audience? Where is your audience? Find them and be there. Share your stories news and ideas, both good and bad. Write for them, engage with them, but be there. Because if your not there telling your story to your audience, no one else will.

4th May 2016

Crafts, Social Justice and Social Media #makingforchange

A couple of weeks ago we spent a whole week out of the office working with a group of 16 – 25 year olds on the #MakingforChange project – using Craftivism for social justice campaigns. The project was developed by Craftspace a Birmingham based organisation that creates “opportunities to see, make and be curious about exceptional contemporary craft.”

So what is Craftivism? Craftivism is a form of activism that is centered on practices of craft.

It is low level, often non confrontational activism that allows people to participate, slow down and discuss the issues at hand.

The making for change project introduced Craftivism as a way for the young people to talk about the things they cared about, and they had a week develop a campaign and a craft project that they could deliver to an audience. They worked hard to understand what social justice meant, what it means to campaign using craft, and to experiment using different craft techniques before their showcase on the Friday evening

The campaigns they ran included many topics from environmental concerns, with recycling and the declining bee numbers to loneliness and race issues, such as immigration and stop and search.

So where did Podnosh come in?

Well we’re obviously not artists or social justice campaigners in our day jobs, so we concentrated on what we knew best. Data and social media. For any campaign to be successful you need to have the facts and figures to back up your claims, and have a audience to share them with. So that’s what we worked on.

We introduced the idea of data, search and social media early on, before the group had even decided on what campaigns they would like to run, and then stayed around throughout the week to offer one on one support to help them with their specific projects .

In actual fact the one on one support was particularly useful because while we didn’t plan for it to be this way, as the groups and individuals were exploring issues and coming to us for help finding data we were able to help them refine their ideas and their message.

For instance one group Vishal , Rahul , Sanam and Terell, came to us wanting to look at some very broad issues around stereotyping and racism, with a desire to do something that reflected their experiences, but they didn’t know what. They were thinking big, but didn’t know what they wanted to say. It was only by sitting and talking to them about issues they had faced and showing them some available data that they narrowed it down to stop and search – and the disproportionate amount of minority youths that get stopped – something they had first had experience of – and that refining of their message shaped their campaign.

On the other hand another individual, Siandana came to use with a fully established idea – she wanted to to run a campaign about waste, but focusing on how litter can kill wildlife and had already developed a craft project around recycling plastic bottles into bird feeders.

She just wanted help on finding facts and figures to help prove her point and hopefully spread her idea further. We looked at what numbers would help her and we settled on data about the amount of time it takes different types of rubbish to break down, which she displayed on her table and hung off her feeders as discussion starters for whenpeople we busy making.

We also helped her consider using hashtags to share her reuse or recycle for wildlife message if she was to continue with her campaign, and she decided that #GoodRubbish would be a nice play on words – she actively encouraged people through the showcase evening to tweet pictures of their makes using the tag,

Makng bird feeders from littler #GoodRubbish @CraftspaceYouth @Impacthubbrum pic.twitter.com/DXZaScIYLD

— Gemma Latham (@gemmamaylatham) April 8, 2016

These are just 2 examples from the week, in all there were 6 different campaigns we supported, and all of them just as interesting.

Sarah ran a campaign to Save the Bees, Mahnaz on integration in communities and what it means to be British. Heather looked at the stigma around mental health and Jaswant explored issues around isolation and loneliness.

We supported all of them in one way or another and it’s been really pleasing that since the project has finished both Mahnaz and Sarah have been in touch for some extra support as they are both interested in taking their campaigns further – and continuing making for change.

10th March 2016

Game of Thones : Facebook vs Youtube for video

Tuesday night niche parts of the internet went a little bonkers when the season 6 trailer of Game of Thrones was released, a week earlier than any fan anticipated.

HBO released the footage simultaneously on Facebook and Youtube. Both platforms quickly racked up millions of views, but I was really interested to see the what the difference was between the two and what that could mean for video sharing….(I promise there are no Season 6 spoilers in this post!)

Actually my thinking started last month when Ok Go – an American band, in part famous for their innovative music videos – released their latest video and chose to do so on Facebook only.

Hello, Dear Ones. Please enjoy our new video for “Upside Down & Inside Out”. A million thanks to S7 Airlines. #GravitysJustAHabit

Posted by OK Go on Thursday, 11 February 2016

If a band that is famous for its music videos chooses Facebook over a dedicated video sharing platform, what does that mean for online video sharing? Has facebook overtaken Youtube as a video distribution platform?

Game of Numbers

Lets have a look at the figures that are publicly available for the Game of Thrones trailer, which used both platforms for a comparison.

14 hours after the release of the trailer the Youtube upload had gained over 6 millions views:

But the footage shared on Facebook, well, that had over 19 million views:

So on the face of it, Facebook appeared to be performing over 300% better than Youtube.

But is it?

I suppose that depends on how each platform counts its views – how long does a video play for before it’s considered a view?

I’ve done some googling and Youtube, it seems, just don’t tell you what their time limit is – they don’t want people gaming the system, especially when you-tubers can earn income from advertising on their videos. This from Atlanta Analytics seems to be the most plain English explanation on HOW Youtube counts it’s views:

“YouTube video count WILL increment when:

You watch a video on youtube.com, as long as you don’t reload the video a bazillion times….You watch an embedded video (using YouTube’s own HTML5 or Flash player) on another domain that requires you to hit play.

YouTube will NOT increment video count when:

You watch an embedded video in a player that has autoplay enabled (video begins playing immediately on page load).You watch a video that is loaded through a proprietary player via the YouTube API.”

But Facebook’s own insights shows me that public view count is:

“…videos on your Page watched for 3 seconds or more.”

From what I can gather from my reading it counts everything on it’s site or embedded elsewhere with or without autoplay.

So if videos on Facebook auto-play while you are scrolling through your feed, and if you are pausing for just a few seconds to read friends updates above or below the post it registers as a view, How accurate an indication of view counts are these figures? Did the Game of Thrones trailer really rack up that many views?

A look at Facebook Insights

Now I don’t have access to Game of Thrones video insights, but I do have access to other pages we’ve shared videos to and I can take a closer look at the figures there.

This is a video we shared onto the Stirchley Baths facebook page

Ron Coley is in 60’s and has lived in Stirchley since a boy. in the 1970’s he used to use the baths once a week for his, well, weekly bath. Twas quirky….

Posted by Stirchley Baths on Thursday, 11 February 2016

On the public side of the site it says it has had 431 views, which for a page with 975 “likes” is just under half the audience, but when we look at the overview insights they tell a different story.

Of the 431 views, 348 were unique and on average only 28% watched to completion.

And when we really dig down and export the data to a CSV it tells another story again.

Lifetime Total Video Views 431
Lifetime Unique Video Views 348
Lifetime Total 30-Second Views 98
Lifetime Unique 30-Second Views 85
Lifetime Total Views to 95% 56
Lifetime Unique Views to 95% 54

So according to the insights of the 431 views, only 56 watched to almost completion, that’s 12% of the total number displayed by Facebook as a “view” And when we throw in another set of stats. Facebook’s Autoplay vs Click to Play figures then it tells you something else again:

Lifetime Total Video Views 431
Lifetime Auto-Played Video Views 402
Lifetime Clicked-to-Play Video Views 29
Lifetime Total 30-Second Views 98
Lifetime Auto-Played 30-Second Views 76
Lifetime Clicked-to-Play 30-Second Views 22
Lifetime Total Views to 95% 56
Lifetime Auto-Played views to 95% 40
Lifetime Clicked-to-Play views to 95% 16

The number of people who actively chose to click to watch the video was far far lower than those that watched it through auto play, but the retention rate of those that chose to watch to almost completion was much higher when someone had chosen to click on the link (10% on the AP compared to 52% CTP).

You can also break this down further in the insights if you want to, to people who watched with and without sound, but you don’t need to to see that Facebook’s Autoplay in news feed has a positive impact on viewer numbers on its platform, but nowhere near to the degree that the public facebook figures would have you believe.

The same video on Youtube had much lower viewing figures (30 overall from 26 unique users) but had a 74% view to completion rate. A true like for like comparison with Youtube is not possible as Youtube don’t give as detailed analytics as Facebook, but on the face of it people who watched via Youtube, watched for longer.

Maybe this is because they are on dedicated video sharing platform, or viewing an embed on a site where they’ve intentionally gone to find news on a project.

Who’s the winner?

So which is better for video sharing? I think it depends. Looking at the Game of Thrones trailer was a folly. It is a massively popular television series with an audience of millions and fan base that has eagerly awaits any tidbit of information and will watch, re watch and share any news they can get on any platform it’s on.

But for community use, for local news and for niche topics both is best. Youtube for it’s search and the ability to share , tag and target niche audiences and Facebook for the sheer numbers, the way it will appear and re appear in peoples timelines and for accessibility.

But which ever is best I think we can see that when looking at popular content we can’t take the viewing figures at face value and if you want to embed a video using Youtube, don’t have the autoplay enabled if you want the view to count.

I suppose I should also finish this with a disclaimer. I am a Game of Thrones fan and this all started with me blatantly getting my Game of Thrones fix while I impatiently wait for the the sixth season to start in April, or George RR Martin to (finally) finish next book installment of the series The Winds of Winter, but I had some useful musings from it.