Tag: Social Housing

#FacesofCHADD – Telling the stories of the people behind the services.

Over the last few weeks we have been working on a storytelling project with CHADD: Churches Housing Association of Dudley & District

I (Steph) have been visiting the various services that CHADD offer and shooting the staff and residents. This has included a Domestic Violence Refuge, their Foyer accommodation for 16 – 25 year old’s and their sheltered housing schemes.

The aim was to capture a portrait and story that demonstrated the #FacesofCHADD, the people behind the services. Some of the stories I’ve heard have been heartbreaking, Some touching, and some very amusing but they all show the very human side of the services that CHADD offer, the stories that often get forgotten as organisations are reporting KPIs, on outputs rather than outcomes.

Here’s an example of just a few of them.

Over the next few months more photos and the accompanying stories will be appearing over on CHADD’s facebook page.

Like their page and keep your eye out for more updates.

When it comes to Social Media think “Quality not Quantity”

Wolverhampton Federation of Tenants Associations

I was at the Wolverhampton Social Media Surgery this week when a patient came for some help, who highlighted to me in a practical way somethings I’ve known and we’ve taught for a long time….

When it comes to Social Media it’s quality over quantity is what you’re looking for and being useful is what matters most.

Lorraine had come for some advice with the Wolverhampton Federation of Tenants Associations (WFTA) facebook page. I’d helped her set it up at a previous surgery  and now she’d come along asking for help getting more “fans”, as at that point the page only had 44 “likes”.

The WFTA promotes the interests of social sector tenants within Wolverhampton and aims to ensure tenants and prospective tenants are able to have a say over services and are able to influence them so they are relevant to their needs. The WFTA facebook page is used to share information about the service the WFTA offers, engage with tenants and to advertise events they have coming up, most recently around welfare reform and regeneration. Lorraine wanted more fans so she could reach a wider audience, for more people to see the content  for the benefit of the community but also as evidence to her boss, and the project funders that their social media was working.

Not only 44

She was fixated on that number 44, “only” 44 people were engaged with her page –  “only” 44 people had clicked like – “only” 44 people are seeing my posts And on she went asking should I pay for advertising?  How can I get MORE people to like the page –  So I suggested that before she rushed out to pay for promoted content (something she had asked about) we look at the insights for her page….

We looked at the the reach of the page and the reach of individual posts. One update alone had reached 358 people. Some had more, some had less but that’s the one we focused on, so lets work that out in percentages, ((358-44)/44)*100= 713.63,  rounded up  that’s a 714% increase in the actual amount of people that were seeing the post  to what she had thought were seeing it as evidenced by the number of people that like her page.

So where were the views coming from – how was she reaching so many people when she only had 44 likes?

The Right Content

Lorraine was being useful to her target audience and so in turn her content was being shared.

She could have only had 244 fans and still ended with a a total reach of 358 or maybe even less for that post if 200 of those people were the WRONG people to be talking to and the content was irrelevant.

Those 44 people were the right people for her to be engaged with. They thought the message she was sharing was useful and they in turn were sharing across to their own profiles and pages ultimately it IS the quality of the engagement that matters more than the number of people you think you’re engaging with.

 

Lozells & Birchfield Social Media Surgery, Small and perfectly formed.

I have been helping at a couple of surgeries now including the well established Central Birmingham Surgery and the Wolverhampton Surgery which I helped to get started and each one is different.

Lozells and Birchfield surgery is small and whilst the Central Birmingham surgery is run through podnosh on a voluntary basis this one forms part of our paid work.

Today I returned to Lozells Methodist Church to help the surgery manager Jo Burrill from our client  Midland Heart – a social housing organisation who work hard in communities, and 4 patients who’d registered for today. Selwyn looking for support with his email, Chris and Kevin both with WordPress enquires and Verona who wanted some help posting to a website. It was a nice number and while I helped Chris with his stuff and Jo helped Verona with hers the others got chatting and Kevin turned into an impromptu surgeon to help support Selwyn with his email problems – every one left  happy having received  the help they needed.

Everyone who has attended each of these surgeries either surgeon or patient has left satisfied with their input and that is is the measure of their success, it’s not the number of people that come through the door but being able to help the people that are there. So while in comparison to the to the city centre surgeries of Birmingham and Wolverhampton, Lozells and Birchfield’s Neighbourhood Surgery is small but it’s definitely perfectly formed.