Tag: nptech

What Amanda Learnt from Twestival

Beth Kanter has written a really thorough piece about Twestival as an online and social fundraising model. I would heartily recommend you read her post based around a conversation with the woman behind Twestival: Amanda Rose. Beth has this summary of lessons from Amanda:

1) Don’t Spearhead A Worldwide Event Alone.   Amanda says the next Twestival needs a better system and more capacity for managing the large number of cities and volunteers that want to participate. She notes, “I believe I did the best I could under the circumstances but felt really frustrated because I wanted to give city organizers all of the resources they asked for but either physically didn’t have time or capacity to implement.”

2) Providing A Better Virtual Hub To Support Volunteers.   Amanda says the website was a key element in reaching out to the cities and that she was not prepared for the amount of work that went into setting it up.  Says Amanda, “Even through this was a volunteer-run event, there was a level of expectation from people once they signed up.  I think most understood that we were doing the best we could with our resources and limited time – but it was frustrating not to be able to offer them something beyond a blog to connect and share.”

3) Be more prepared to work internationally.   Amanda says it was difficult to work with cities around the world, all with different financial systems, fundraising approaches, and cultures.

4) Set up a system for incoming donations to be aggregated quickly and easily.   Donations were coming in from several streams, including Amiando, Tipjoy, Paypal,  and cash donations.  This made it difficult to tabulate the amount raised quickly.  In addition, being able to produce real time tracking reports that showed how much each city still had to work to achieve their original fundraising target would have motivated them and spawned a bit of friendly competition.

5) Extend the planning timeline to 2-3 months.   Amanda admits that it was stressful to work under these very tight timelines.  “However, not unlike Twitter which is restricted to 140 characters, I wanted to challenge everyone to see what we could do in the span of a few weeks.  This generated a lot of buzz and enthuasiasm on Twitter and extended offline.”  Amanda observes that volunteers were amazed with what they could do in this short a timeline and the amount of creativity that surfaced was truly inspiring.  Amanda points out, “Hawaii raised over $7k in 9 days, Toronto $10k in about 15 days.  What we are left with now are international teams who have a passion to do this again – only bigger.  The feedback so far has been incredible and many cities feel disappointed that they couldn’t reach their goal this time; but the amount of awareness they were able to generate through their community or local press is a testament to their hard work.”

People who’ve blogged after going to Twestival in Birmingham include:

John at 383project – who picked up the baton of brumtwestival when Amanda asked – says: “Well that was it folks! Only a few weeks since we first speculated about the possibility of organising a Birmingham Twestival and it actually happened. Thursday night saw Birmingham gather with over 175 cities around the world to get together and raise money for Charity: Water. The turnout was amazing and saw 185(ish) local tweeple make it down for an evening of music, raffles, games and general fun. To cap it off, the total raised was  a superb £1519!”

Digital Birmingham’s Simon Whitehouse wrote: “So, well done and a big thank you to the BrumTwestival organisers – and I nearly forgot to say what a thoroughly enjoyable night they laid on, didn’t I?  Well, they did.   It was a lot of fun, most of which I won’t put on a work blog ;0)”

Any more?

Links: Fake websites, Digital Literacy, Deirdre without the Lol and Membership Organisations

Yoosk Birmingham.  Question some of Birmingham’s political figures including Deirdre without the Lol.
Fake websites used to teach real digital skills in a US school.  “Ms. Rosalia, the school librarian at Public School 225, a combined elementary and middle school in Brighton Beach, Brooklyn, urged caution. “Don’t answer your questions with the first piece of information that you find,” she warned.”

Mark McDonald at Gartner “The public sector mission is a powerful tool and reflects the best of what it means to be in public service.  Use the mission as a leadership tool, because it’s never been more important than right now.” (Via Devon Enterprise Architects spotted by Carl).

David Wilcox: “Clay Shirky really pins down what any organisation relying on members or supporters for its life must do if it is to stay in business as people increasing network online. That means change for campaigning charities, trade associations, and membership bodies who may have worked in the past through a mix of newsletters, events and perhaps not very special services. If they don’t offer more value, members and supporters will stop paying their subs. I’ve suggested this before, Clay says it much better.” The interview is by Amy Sample Ward.

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Finally: Obama’s folk say Twitter is a Gimmick: “The problem is that the new tool on the block tends to distract. It’s easy for a lazy and unimaginative campaign flack to sell story of “politician on twitter!”. Case of shiny object moving to shiny object. For organisations that need to invest in deep relationships, new services like twitter are scattershot and dizzying. They burn political capital. Besides, they don’t talk to the people you want to talk to [case of early adopters not being very useful to political campaigns? I’d still consider Twitter to be an early adopter service – won’t change until it has 60 million users, not just 6 million].”

Links: Trust, collaborative planning and google maps

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On Demand Micro Volunteering by mobile phone from the Extraordinares. Hat tip Thriving.

All the News that’s fit to Network. “So if there’s trust to be created, there’s money to be earned. Trust is the foundation for a value proposition. All else equal, it stands to reason that users will pay more for the news in which they have more trust. If so, then it follows that users will pay more for the news they use based on a relationship with creators, in whom they can place more trust than they can in newspapers as brands.”

Michael Grimes on The Big City Plan:  “I truly believe there are lots of people in the council who really want this to work. But the bureaucracy of Birmingham City Council seems incapable of understanding how public engagement works.” Jon Bounds on the same: “The resources needed to produce the Big City Talk site were only time (the domain name cost £2.99, and I used existing hosting), the skills we used would have been readily available within the council structure — and experience if needed is already in the city. The only thing stopping Birmingham City Council running a “social” online consultation was the organisational will. I think there may be more of that now.”

Steven Tuck uses Big City Talk to get tongues wagging in a Social Media Session at Kirklees Council
Google Maps created with a spreadsheet of addresses.

What do bloggers look like?

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This video was a quick one shot at the Social Media Surgery for voluntary groups in Birmingham this evening (should say 2009 – my bad). Despite the leading questions, I hope it gives you a sense of how people from community groups feel about the help they get from volunteer bloggers and social media folk. About 25 “recipients” (real people) plus  the social media surgeons who were in no particular order:

Jon Bounds, Pete Ashton, Jon Hickman, Joanna Geary, Gavin Wray, Benjamin Brum, Simon Whitehouse (see here), Abby Corfan, Phil Oakley, Watfordgap, Danny Smith, Katie Spragg, Mark Steadman.

For a more general view please have a look here. Pete shot this and uploaded it there and then to demonstrate embedding. Bless him!