Tag: New Media

Birmingham's Local Strategic Partnership on Youtube: Cutting CO2

[youtube:https://uk.youtube.com/watch?v=gvO4_oT5NQE]

Here’s a short film we made last week for Be Birmingham, the city’s recently revamped Local Strategic Partnership.
The film is a short piece which includes Dame Ellen MacArthur talking about the launch of the partnerships CO2 challenge for 2008 – that each of us should look for way to cut 100kg of CO2 in the next year. The yachtswoman is passionate about how we are wasting resources and used her own blog to say how impressed she is with the energy building up here in brum.

In the 100 seconds are also some tips from people on what you might want to do. If you start changing your behaviour to save CO2 you can also sign up here – so your tally is added to the cities huge target of cutting carbon by 60% come 2026. All part of last week’s enjoyable yet controversial Climate Change Festival.
You can comment on the film here and I’d love it if you did.

Bridging the digital divide is about strengthening human networks not internet access.

We can’t bridge the digital divide simply by providing internet access. Stepping across that divide comes when people use the internet to strengthen their social network and enrich their stock of social capital.

When web access is used as an alternative mechanism to passively consume media, adverts, opportunities to buy or even help from public services the power relationship stays essentially unchanged. Earlier today Jo Geary clearly made the point that the digital divide is not simply about acess to technology. Loads of people have access to the internet, but choose to use it rarely or not at all.

That’s what I’m thinking after a couple of hours at the Big Debate on Digital Utopia – Power and powerlessness here in brum. You can watch it here (bambuser provided by Mark Comerford) or read the live coverage here (liveblogged by Pete Ashton).

Chris Unitt blogged about this yesterday, saying that the web becomes attractive to people when we understand they need help reaching it which is pitched at their level.

To my mind the digital divide is much like the economic divide between work and worklessness. If someone has been out of work for a long time it may well be a question of getting them into the flow of new networks, connections that can give them the confidence and the information to find and keep a job.

To step higher up the work chain is again often connected to connections. Strengthening your network to gain greater access to ideas, intelligence, support and encouragement can make the critical difference between being led and becoming a leader. To do this people will often benefit from a mentor or a sponsor, someone in their existing network who’ll get them across the bossed and boss divide.

Also at the big debate was graduate apprentice who’s post neatly summarises some of the key points made during the discussion between: Joanna Geary – Digital Journalist, Birmingham Post; Chris Cooke from Unlimited Media; Anthony Rose – Head of Digital Media for the BBC and Dr Doug Williams – Project Director, BT. Alex Hughes knocked out some neat cartoons for us, whilst Jon Bounds illustrated how online social capital helps substitute for old power conventions rather neatly:

In the pre-internet age, the opinions of panellists, debaters,
those “selected” where the only ones heard and would be automatically
given credence, but now unless the reputation of the speaker precedes
them I can think of twenty people I regularly communicate online with
who would tear the discussion apart with wit and actual experience.It’s those voices that I want to hear and online is the only real way to get them all together.

I was pleased that the Birmingham Post, New Generation Arts Festival and the ICC had brought this group to Birmingham. What really worked for me though was the conversations afterwards, not least bumping into dave Harte in Brindley Place as I left the ICC. Dave blogged this morning about the real question not being today’s question of ‘Digital – More Power or Powerless’ but being Useful or Useless.

But if we are at the forefront then we need to listen to ourselves now
and again. At best we demonstrate the vibrancy of living in an exciting
city with lots to offer but at worst it descends into a curious
uncritical mush and represents our city as one with its head in the
sand – too excitable to see the wheat from the chaff or tell the good
times from the bad.

Time for proof then.

Youtube Insights – Analytics for Youtube

This isn’t new – but I’ve just become aware of Google Analytics thanks to this tweet.

Very useful tool for telling us the age/gender and location of the people who are watching our Youtube films. You can find it by clicking on My Account once you’re logged into Youtube and scrolling down until you see a link to Insight.

Surprisingly almost all Podnosh viewers on youtube are from the UK, which is good because the films are designed to encourage improvements in neighbourhoods in the UK.

What next? I couldn’t find more detailed geographic data – like city etc. Will google extend analytics with more info if you pay?

Equalities and Human Rights Commission launches Youtube Channel.

[youtube:https://www.youtube.com/watch?v=589k-sl4P-4]

This Youtube channel is my idea of good. A series of cleanly made but short (typically 3 mins) videos on personal experience of discrimination and reflections on human rights. The film above is from Michael Etkind, who survived a Nazi concentration camp. Other films feature Tanni Grey Thompson, Sanjeev Bhaskar and Radio 1 DJ Nihal Anthanayaile.

These should provide readily accessible sources of debate for people to use on their blogs, in classrooms or where ever. Media as a social object.

Tweet tip.