Tag: Local Government

Craftivism and Social Media Surgeries. Being there.

During the Making For Change project I mentioned in my last post, I had the opportunity to listen to Sarah Corbett give a talk on Craftivism. Sarah  is the founder of the Craftivist Collective, a social enterprise which uses the techniques of craftivism to engage people in social justice issues, so she was perfect for the #MakingForChange project.

The Craftivist Collective’s approach to activism is more low key, respectful and more targeted approach than that of traditional activism.

To give you an example when the group were protesting in favour of the living wage for staff at Marks and Spencer’s they didn’t rock up to the head office waving placards shouting and stamping their feet. Instead they were took a more subtle approach, holding craft sessions or “stitch ins” outside branches of M&S.

They encouraged people to turn up to their session wearing Marks & Spencer’s clothing and to then to sit peacefully and stitch nice messages on M&S handkerchiefs encouraging the adoption of the living wage, that would then be gifted to all members of Marks and Spencer board.

This low key, quiet protest worked to engage the community. Shoppers, instead of having to shuffle around loud placard waving, intimidating protesters stopped to ask questions, “Why were a group of seemingly well dressed people sitting on the High Street sewing?”. Their interest was piqued, they were intrigued and a conversation was started.

This was only one of the projects Sarah talked about, and they were as equally as interesting, but in all of them the message that Sarah kept coming back to was the importance of being there.

Being there.

By being there with other craftivists – wherever there may be – and engaging in crafts gave people the space, time and freedom to talk about the things that mattered to them in a gentle way. By being there at protests and behaving non threateningly but intriguingly, passersby were engaging and we able to spread the message of the issues that mattered to them.

And being there is a message the we sell both for and at Social Media Surgeries.

When people approach us wanting to set up a Social Media Surgery for their town or neighbourhood it’s one of the first pieces of advice we give. “Just be there”. Find a space, start small, have zero expectations, but be there. You may only have 1 or 2 people come for help, but if you weren’t there you couldn’t help.

And when people come to us for help and support at surgeries, be it at our paid training sessions with councils, housing associations or charities, or at volunteer run surgeries with volunteers, third sector orgs or the solo community activist the message is the same “be there”. Who is your audience? Where is your audience? Find them and be there. Share your stories news and ideas, both good and bad. Write for them, engage with them, but be there. Because if your not there telling your story to your audience, no one else will.

Live Blogging/Social Reporting – a new digital skill.

New Optimist Forum Future Foods event 11th June 2012

Earlier this week Max, Nick and I went to the New Optimists Forum – Future Foods, We’re were there in a professional capacity Social Reporting from the evening to get an overview of the event online as it happened. This was Max’s first outing as a social reporter and talking to him afterwards reminded me how tiring I found it when I first started live blogging events. So I asked him afterwards what 3 tips we could have given him before we went into the session to make it easier.

These were his responses;

1. Don’t be complacent.

Max thought it was going to be easier than it actually was and didn’t expect to be quite so tired afterwards – It’s not an easy thing trying to record what is going on, keeping track of the sometimes multiple conversation and listening for a perfect sound bite to capture on camera.

2. Make sure your laptop is not too big.

Turning up with all the tools you’d need for a social reporting job as a *mobile” social reporter is easier if you have a lighter laptop. We had audio recorders, flip cameras, a stills camera and our laptops with us – spare batteries, spare chargers and a mi-fi – lugging that around can be tiring.

3. Don’t delete anything.

Max admitted afterwards that the thing he found hardest was listening and picking out the “best” bits. He said he would start writing something and then something else interested would start to be discussed so he’s scrap it and start again. He realised he could have just kept it all. He could have bullet pointed all interesting points and not worried about going into too much detail – if he’d wanted to elaborate further he could have grabbed the attendees for a video clip, getting them to reiterate the relevant points they’d made.

Social reporting is all about getting a flavour of an event, an overview of proceedings not precise minutes – it can be used at all kinds of events from large conferences to smaller neighbourhood meetings and everything in between.

It’s a skill we are employed to use often and it is also a skill we teach in our aptly named “Social Reporter Training” packages where we look at the tools to use and the “how to” of social reporting and while we already teach “Don’t delete anything” I think I’ll be adding the rest of Max’s tips  into the next session we host.

 

 

Stuff I've seen September 27th through to September 29th

These are my links for September 27th through September 29th:

Stuff I've seen January 12th through to January 14th

These are my links for January 12th through January 14th:

  • John Popham’s Random Musings – "I have been quite annoyed by some of the accounts of “heroic” struggles to get to work through the snow, because, it seemed to me, that some of them just weren’t necessary." John on why the web doesn't seem to make it easier for people to work without traveling through snow.
  • Building the “reusable video” player « Carl’s Notepad – "What i’d like is a player which has the ability to pull content from any source, youtube or vimeo or a traditional video storage platform – I’d also like to add value by providing a feature that allowed me to layer content, questions etc over the top to gain additional benefit from the original content. I’d like to be in a position to reuse our existing video archives and repurpose them, or use other public material from either central government or other local authorities providing the content was reusable”"
  • Official Google Blog: A new approach to China – "we have discovered that the accounts of dozens of U.S.-, China- and Europe-based Gmail users who are advocates of human rights in China appear to have been routinely accessed by third parties."
  • Google to end censorship in China | Technology | guardian.co.uk – "Google acknowledged that the decision might well mean Google.cn, and potentially the company's offices in China, would have to close."
  • Management | Zoetica: Connecting Organizations with Their Networks – Beth Kanter becomes a Chief exec.