Knowing how to update a blog technically is one thing – but it still needs content to bring it alive and keep it going. Here are a few ideas to first get you blogging regularly – and then blogging successfully.
First: who are your users?
Before you can do this you need a clear idea of who your users are. Are they other people in your organisation? Potential partners in other organisations? Existing users of a particular service? People who might be interested in using it in future? Read more
These are my links for August 7th through August 8th:
- BrandNew – “BrandNew is a friendly, informal gathering in London, UK, for those employed to represent a brand online to get acquainted, chat and share.” Jo Geary, yes she who set up the Birmingham Social Media Cafe, starts something new in London. You can still come home though Jo.
- Mappa Mercia: Is this the shortest bus journey in Birmingham? – I linked to this simply because it shows the potential benefits of having attentive eyes on the street. I might not want time/money spent putting this right, but volunteer mappers are bound to find things worth changing.
- ‘Total Place’ in Birmingham « – Total Place is an important idea, one which I first came across many years ago when Dr Dick Atkinson was trying to work out the total public spend for Balsall Heath. I know he shared that passion with both government an opposition. It helps at city level, but I think key decision making will change when there is also some way of making ti work at neighborhood level. To quote from one of the local MP’s: “The BeBirmingham partnership recently estimated that in total around £7.5 billion of public money was invested in the city in 2008-09. That’s a huge amount. Over a billion is spent on education.”
- Government names successful projects to help young people unlock their talent – Corporate – Communities and Local Government – Have we on just got round to doing this? “The Inspiring Communities initiative is about getting people in communities working together to boost the aspirations and achievements of their young people.”
- Social Media Provide Untapped Opportunity to Engage High Dollar Non-profit Donors, According to Community Philanthropy 2.0 Research Study : New Communications Review – The social web offers a welcome place for individual philanthropic activity. New research funded by the Columbus Foundation, The San Francisco Foundation and The Saint Paul Foundation demonstrates that High dollar donors — especially 30-49 year-olds — use the social web, but have yet to be engaged by strong, trustworthy philanthropic organizations. This was among the key findings of the new research study, “Community Philanthropy 2.0,” conducted by Beth Kanter, Society for New Communications Research Fellow Geoff Livingston, and Qui Diaz of CRT/tanaka.