Why maps will become THE way we pool very local information.

I think it is only a matter of time before we switch from hyperlocal blogging to hyperlocal “mapping”.

Below is a short TED2010 talk from Blaise Aguera y Arcas of Microsoft Live Labs.

He is demonstrating augmented-reality mapping technology from Microsoft. It’s quite a substantial extension from where Google appears to be just at the moment and shows glimpses of great possibilities.

If you serve neighbourhoods,  interested in very local media or work for a news organisation, whether press, web or broadcast then it may be worth sparing a few minutes to watch this:


  1. Jon Bounds says:

    Super interface stuff — think we’re still waiting for the breakthrough in understanding how ‘stories’ fit over maps (those that aren’t conveniently point geo-located, that have spheres of influence for example), and how filter for interest is going to work. Inspirational, tho (love the way the AR stuff overlays).

  2. Nick Booth says:

    Agreed. I wanted to mention this because for the first time I felt that maps could really become THE place to tell stories. I think that was true a long time ago. About 3 months ago I found myself staring at the Mappa Mundi in Hereford Cathedral and wondering why we had turned maps into such structured things.

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