A year ago I delivered a presentation at the Local Government Communications annual conference called Naked in a Goldfish Bowl. It was an evangelising rant, a wake up call for an audience that was, to a degree, still getting used to “new media” an unaware of possibilities and implications of social media. I wanted them to understand that whilst they concentrated their efforts on relating to the media they were left “exposed” by the conversations about their work going on on the net.
Last month I was back again and a great deal has changed in that time. As Liz demonstrates with her research, local government has rushed to understand social web tools. So this this time I tried something much more modest. A few examples of what might be working, all on a very modest scale, and a chance for people to talk about them. These were my slides:
UKCOD, parent charity to mySociety is seeking trustees – We are looking for passionate applicants who are keen to give the often substantial time required, generally more than five hours a month. Demands on time can be unpredictable and lumpy and input from trustees can be required outside of board meetings and occasionally on short notice.
Birmingham REP deface John Baskerville’s monument | Pete Ashton – “Although our methods of advertising are environmentally friendly and meant to be non-invasive in this particular situation we made a mistake and got it wrong by placing the design where we did. We are sorry for causing offence and in addition to removing the design we have also made a donation to a Birmingham charity as a way of apologising to the local community.
Thanks to everyone for bringing this matter to our attention.
Kristian Jeffrey
Street Advertising Services”
Connected Generation unConference – Eventbrite – Connected Generation is bringing together practitioners, researchers, innovators and policy makers on 11th July 2009 to explore youth engagement in a digital age.
Reboot Britain – Nesta: “Instead of more pessimism, can we really look at how we can punch through the gloom? And in particular, how can we take advantage of the radically networked digital world we now live in to help revive our economy, rebuild our democratic structures and improve public services? Reboot Britain is a major new project, which will take a top-to-bottom look at the challenges we face as a country and the new possibilities that – uniquely – this generation has to overcome them.
Cui bono? The problem with opening up data at Helpful Technology – open data needs a new breed of data gardeners – not necessarily civil servants, but people who know data, what it means and how to use it, and have a role like the editors of Wikipedia or the mods of a busy forum in keeping it clean and useful for the rest of us.
Later this month a group of enthusiasts will get together to run another one of Birmingham’s Social Media Surgeries. It wasn’t supposed to be like this. The original idea was just one as a practical contribution to Blog Action Day, set up by volunteers and run by volunteers.
So far we’ve done five, (I counted wrong before!) three at BVSC and Two at Fazeley Studios. The results:
At least 60 people from probably 50 organisations – helped. That’s based on numbers for 3 surgeries, because for two of them we were so busy we all forgot to record who was there and where they were from.
At least 33 volunteer surgeons involved, many of them repeat offenders. They probably average about 5 hours of effort each, plus the organisers, means a minimum of 175 hours of high quality, highly skilled voluntary effort.
Since that first evening – a number of sites have been set up or emerged. For example:
Birmingham’s Jubilee Debt Campaign came out of that first night and Audrey and Duncan Miller have kept on using it, because they prefer it to their old site.
The Digbeth Trust is switching it’s web platforms to use more social media after being helped to appreciate the benefits as a surgery patient on a couple of occasions.
The Ramblers locally is now using this blog to explain how they’re getting people walking in the city and Mohini, who works for them, has already started a blog about Mangoes!
Other place based sites pop up.
Acocks Green Neighbourhood Forum has started with this site and already begun connecting with other verylocal sites.
Tony at www.cannonhillpeoplespark.net has been along looking for advice on how else they can use the web whilst John Heaven, from well established Lozells.info, also got some great advice on what they can do next.
These are just some examples, I’m pretty sure there is stuff I’ve forgotten or don’t know about.
Some people didn’t want to plunge straight into using social media for a charity, their neighbourhood or work and so we have helped create at least half a dozen personal blogs. Some have fallen silent, others are used with great passion.
This video helps show how much people enjoy the surgeries, and that they are not always the folk you most expect:
We don’t expect it to stick first time and we encourage people to come back. When they book for the second time, it is their comments that encourage us.
They include the very practical: “So useful last time, need a little more help with developing the blog lay out,” and “just a matter of fine tuning my site to send it public” or “thanks to the brilliant advice and support we got last time it inspired us to put our website up (just), and we’ll be along to discuss building on our social support!”.
Notice the language. These people feel like they own these bits of the web. In the past efforts like this have been more likely to lead to moribund pages on communal portals.
Sometimes people come back already comfortable with the basics and hungry to understand more technical aspects of how the social web encourages conversation: We want to “extend our blog skills to improve how we use trackback and linking” or: “placing of images within text. What are pingbacks?”.
Over time they are encouraged to use video, host images in more social places, perhaps even experiment with twitter.
Aspirations vary. Some want to “promote our government funded service to the local community.” Others “as a fundraiser for this organisation , I really need to know how to use social networking sites, develop a blog for former members and to learn about keeping a website up to date. Not all at once!”
“Not all at once” is important. The one to one (or almost) surgeries mean that people learn what they need as and when they need it. It is also less intimidating for anyone to go from learner to teacher, so the number of potential volunteer surgeons grows all the time.
It ain’t broken really.
I’ve been thinking of ways to change or improve what we do, but mostly people don’t want us to meddle:
To the best of my counting, so far 33 different people have been volunteer surgeons. Some have been at every event, others have come to one and helped hand out tea. They are not all from Birmingham, Paul Henderson has come from Warwickshire, Paul Webster Yorkshire (yes, Yorkshire on 2 evenings) Philip Oakley, Kate Spragg, Kasper Sorensen and Simon Howes wend their way from different spots in the Black Country.
Diane at Fazeley Studios has worked as a volunteer receptionist for us and Candy Passmore at BVSC gave us immediate and generous help with a venue and support for the first three surgeries. Digital Birmingham and Be Birmingham have also given us great support by passing the dates around to their networks and encouraging active citizens to come.
What do the surgeons have in common?
As far as I can tell nothing more than a desire to help and a belief that social media can advance community groups and community activity.
We are also all connected to each other through various online and real world networks formed or nurtured in Birmingham over the last couple of years, some further back than that. Without those networks being both online and real world we may not have got to know each other well enough to be happy to collaborate like this.
What keeps people coming back to give their time? My guess is that most found that being a surgeon helped them learn faster and learn more. They also care about Birmingham as a place. It can be exhilarating. In fact, it makes me feel great.
Why else would we do it?
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