Social Media is a billion small stories

Social Media Stories

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Seth Goldstein’s draft presentation on social media stories draws this very simple explanation of the distinction between conventional media and social media:

Conventional media wisdom is to tell a great big story to as many people as possible. Social Media is about enabling lots of little stories to be created by lots of different people at the same time.

It’s an incredibly useful way to help comms teams and the like understand why their usual instincts may not apply.

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