Abby Corfan from Audiences Central explains very neatly how social media is not about technology:
I strongly believe that social media doesn’t need to rely on super shiny gadgets or fancy websites- in fact it’s so much more about the ‘social’ part than the ‘media’.
Which leads me to this example: At York City Art Gallery they recently invited people to comment and write messages under works of art using blackboard and chalk. It was for an exhibition curated by Tracy Chevalier (author of Girl with a Pearl Earring) who chose pieces from the gallery’s collection which depicted parts of stories. These were hung with a blackboard border and gallery attenders were invited to write suggestions for the beginning and ends of those stories around the artworks. This is not a new technology, but it is an application of the principles of sharing, commenting and engaging in a dialogue; which to me is exactly what social media is for.