Coca-Cola replies to Simon …… social journalism in action?

Cola Life

Anyone who has read this post or this one will know about my friend Simon who is trying to persuade Coca-Cola to use it’s distribution system to help re-hydration tablets reach children in Africa. Poor sanitation causes diarrheoa, which causes dehydration, which kills children.

iPM on Radio 4 has picked up on the idea and with some of their rootling Simon now has had a response from Coca Cola:

This is just in…from Salvatore Gabola, Global Director
Stakeholder Relations at Coca-Cola. I’ll be taking him up on his offer
of a chat. We will get there a step at a time.“This is an extraordinarily interesting discussion. And it is one
which goes to the heart of the key question of how we can make better
use of the successes of business to serve the development needs of the
world in general and of Africa in particular…..

Salvatore has already been looking for ways to make distribution less damaging. To support Simon in his ongoing conversation the m ore of us who sign up to say we like this simple idea the better. Click here to join the facebook group
. Think of it as a project in journalism for good and you playing your part in the 5w’s and an H.

Image from lecraic.

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