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Greenpeace have just popped this up on Youtube to show how they are still using Apple technology to keep in touch with Steve Jobs over their Greenmyapple campaign. Tom Dowdall, the web editor at Greenpeace International, has just e-mailed me to say they borrowed a headline from an earlier post on Podnosh for this detailed explanation of how the camapign integrated a wide range of social software to apply pressure, share ideas and untap the innovation of mac users. Good read. Nice job.
technorati tags: greenmyapple greenpeace apple mac activism