Tag: volkswagen

Things I've spotted October 24th from 21:53 to 22:40

Here are some of the things I’ve been reading October 24th from 21:53 to 22:40:

  • FutureGov » Features » ePetitions data standards – get involved! – Andy Gibson is looking for local government to help him create a standard data set for e-petitions.
  • Against Transparency | The New Republic – This, from Lawrence Lessig, is really worth reading: "This is not to say the data will not have an effect. It will. But the effect, I fear, is not one that anybody in the "naked transparency movement," or any other thoughtful citizen, would want."
  • An encouraging week at the conferences – Digigov – David Pullinger of COI reflects on a couple of conferences: "It struck me that there are many talented expert e-communicators across government but hampered by the misperception that Web is IT."
  • Living with rats: Trafigura, climate change and the power of reputation – Julian reminds us that Trafigura is about our willingness to use tools, not the tools themselves: "The real story, I think, is the power of citizens to change an organisation’s reputation. What matters isn’t the tool – Twitter, Facebook or even good old-fashioned newsprint – but people’s willingness to use it. What’s also interesting is people’s readiness, at a time when politicians’ esteem has hit a new nadir, to defend the rights of Parliament against corporate and legal bullying. There was a glimmer here of what Parliament should be: the champion of the citizen and the exposer of abuses."
  • potlatch: the economic sociology of receipts – Will is really interesting on the growing trend to give a receipt with everything: "to normalise receipts in cafes or bars is to strive for the perfect, 'dis-embedded' clean exchange, of the liberal-economic imaginary. It depersonalises the interaction and substitutes data for memory. It declares the exchange over, with nothing more owed by either party. Frankly, this is futile, as exchanges always leak into society."
  • New for 2010: Retooled | Antonio Gould – Antonio's latest job: "The project will work with ex-manufacturing employees from the West Midlands, skilling them up in social media and working together on a challenge which mixes old and new skills."
  • Volkswagen to Rely Solely on IPhone App for GTI Launch | Advertising Age – Neville’s posterous – Volkswagen of America is launching the newest-generation GTI exclusively on an iPhone app, a cost-efficient approach the automaker said is a first for the industry. How cost efficient? When the marketer introduced the GTI in 2006, it spent $60 million on a big-budget blitz with lots of network TV. By comparison, an executive familiar with the matter estimates the annual budget for mobile AOR services is $500,000. And while an iPhone-only strategy may seem limiting, consider this: In September, Apple reported there are more than 50 million iPhone and iPod touch customers worldwide. By comparison, CBS' "NCIS," the most-watched show for week ending Oct. 18, reached 21 million viewers and commands an average price of $130,000 for a single 30-second spot.