Tag: Social Media Surgery

Craftivism and Social Media Surgeries. Being there.

During the Making For Change project I mentioned in my last post, I had the opportunity to listen to Sarah Corbett give a talk on Craftivism. Sarah  is the founder of the Craftivist Collective, a social enterprise which uses the techniques of craftivism to engage people in social justice issues, so she was perfect for the #MakingForChange project.

The Craftivist Collective’s approach to activism is more low key, respectful and more targeted approach than that of traditional activism.

To give you an example when the group were protesting in favour of the living wage for staff at Marks and Spencer’s they didn’t rock up to the head office waving placards shouting and stamping their feet. Instead they were took a more subtle approach, holding craft sessions or “stitch ins” outside branches of M&S.

They encouraged people to turn up to their session wearing Marks & Spencer’s clothing and to then to sit peacefully and stitch nice messages on M&S handkerchiefs encouraging the adoption of the living wage, that would then be gifted to all members of Marks and Spencer board.

This low key, quiet protest worked to engage the community. Shoppers, instead of having to shuffle around loud placard waving, intimidating protesters stopped to ask questions, “Why were a group of seemingly well dressed people sitting on the High Street sewing?”. Their interest was piqued, they were intrigued and a conversation was started.

This was only one of the projects Sarah talked about, and they were as equally as interesting, but in all of them the message that Sarah kept coming back to was the importance of being there.

Being there.

By being there with other craftivists – wherever there may be – and engaging in crafts gave people the space, time and freedom to talk about the things that mattered to them in a gentle way. By being there at protests and behaving non threateningly but intriguingly, passersby were engaging and we able to spread the message of the issues that mattered to them.

And being there is a message the we sell both for and at Social Media Surgeries.

When people approach us wanting to set up a Social Media Surgery for their town or neighbourhood it’s one of the first pieces of advice we give. “Just be there”. Find a space, start small, have zero expectations, but be there. You may only have 1 or 2 people come for help, but if you weren’t there you couldn’t help.

And when people come to us for help and support at surgeries, be it at our paid training sessions with councils, housing associations or charities, or at volunteer run surgeries with volunteers, third sector orgs or the solo community activist the message is the same “be there”. Who is your audience? Where is your audience? Find them and be there. Share your stories news and ideas, both good and bad. Write for them, engage with them, but be there. Because if your not there telling your story to your audience, no one else will.

Working with Young People in East London

On Friday Nick and I were in London visiting Focus E15 – A Foyer for young people in the London Borough of Newham. They provide support in either a residential or non-residential basis with issues around housing, training, employment and personal development with 90 self contained units it is a busy, vibrant centre

We were  there for the launch of their hyperlocal website – East London Know How. The website has been developed as part of a programme we’ve been working on with them with to improve the relationship the residents of the  foyer have with each other, and the wider community.

I’ve been working with them to  deliver a social media surgery package to support them to use online tools that will improve their communication skills and the website is an opportunity for the residents to connect with each other and to showcase their hidden talents to the world.

Jon Harris and Alisia Myran arranged Fridays launch and are two of the residents who have been involved with the project from the beginning.

Jon uses the site to look outside of the Foyer to share news of things going on and any special offers he sees in shops to make shopping and socialising locally affordable. Alisha uses the site to look inwards – to showcase the talents of the residents to show the outside world that there is more to the people that live there then may be perceived.

I really enjoyed working with this group and they really seemed to enjoy the informal approach of the surgeries – here’s what Alisha has to say about her part in the project.

David Ahern the Foyer support worker had this to say about the benefits of this approach for the young people:

listen to ‘David Ahern of Focus E15’ on Audioboo

Erdington Social Media Surgery: A volunteer helping a volunteer learn from a volunteer…..

Rinkoo Barpaga at Erdington Social Media Surgery

This is Rinkoo Barpaga, Rinkoo attended the Erdington Social Media Surgery this afternoon for some help telling the story of a project he’s involved with.

In 2 weeks time he’ll be flying to the states to take part in a series of workshops and training sessions with deaf community groups, theatre groups and comedians to learn how they approach putting on events for the deaf community over there hoping to bring the knowledge back to the UK to make things happen over here.

Not photographed is Rinkoo’s interpreter (who politely declined to be in front of the camera) a volunteer who had come along to act as a sign interpreter so that Rinkoo could sit and learn with me as Rinkoo himself is deaf.

It was a productive session which as always was adapted to best suit the person learning but in this instance involved a 3 way conversation and a lot of pointing but  there was something really lovely about how it came together, a volunteer helping a volunteer come and learn from, had it been someone else other than me teaching him, another volunteer.