Another topic which arose out of the C&binet conference in London was the new skills in business and entrepreneurship which journalism students need to be taught to prepare for the changing landscape of the media.
City University of New York’s Graduate School of Journalism students already take a class in entrepreneurship. Jeff Jarvis, who teaches there, thinks should learn to be stewards of journalism – learning for example how to set up hyperlocal sites, invite and train collaborators, and turn the news site into a successful business.
Details of the hypothetical news model from CUNY can be found here – and it is in the process of being translated for the UK.
It is clear from developments in the US – which the UK will duly follow – journalism students need to be taught or encouraged to do entrepreneurship to make sure they take off in the new climate – rather than fall flat on their face because their traditional skill-set no longer stands up to what the market demands. Read more