I lurk therefore I am?

Jakob Nielsen has written this on user inequality. He says the problem of the lurker is that they truly represent your users – not the tiny proportion who get active. Effectively the silent ones are the ones you should care most about. In a moment I’ll explain why this is a distraction for non-profits, but …

Read more

Buzz Director – beyond infinity.

First apologies to Steve Bridger for my inability to avoid the obvious pun on his latest and very fine post. Last month when we met at an NVCO ICT Foresight group meeting Steve mentioned the idea of a “Buzz Director” for non profits. It’s a particular crusade of mine to encourage not-for-profits to identify an …

Read more