Social Media and Local Government: What’s Working?

A year ago I delivered a presentation at the Local Government Communications annual conference called Naked in a Goldfish Bowl. It was an evangelising rant, a wake up call for an audience that was, to a degree, still getting used to “new media” an unaware of possibilities and implications of social media.  I wanted them to understand that whilst they concentrated their efforts on relating to the media they were left “exposed” by the conversations about their work going on on the net.

Last month I was back again and a great deal has changed in that time. As Liz demonstrates with her research, local government  has rushed to understand social web tools.  So this this time I tried something much more modest. A  few examples of what might be working, all on a very modest scale, and a chance for people to talk about them. These were my slides: