I’ll just quote this press release including very bold use of the words spectacular (fireworks?) and unparalleled:
On 4th March, Animation Forum WM and LUCID are hosting a spectacular evening to explore the unparalleled new possibilities that stem from animating for mobile technology. The event, When Animation Goes Mobile! is free to attend and will take place at The Telford Room, Austin Court, Brindley Place, Birmingham (B1 2NP). It will start at 7.30pm on Wednesday 4th March 2009, include a break for complimentary wine and nibbles, and be followed by a Q&A with the speakers Madevi Dailly and Richard Morris. Animation Director and Producer Madevi Dailly will take animators through the practicalities of animating for mobiles, and the potential for linking mobile animation to external factors, such as the surrounding environment or the time. Here’s a short she created for 4mations last year (warning, contains strong language): Madevi will be followed by Richard Morris, Director of Video & TV at mobile animation distributors PlayerX, who will take everyone through the strategic side of mobile animation, outlining how your studio could blossom in the mobile animation market. To attend, simply RSVP to firstname.lastname@example.org with ‘When Animation Goes Mobile!’ in the subject title as soon as possible.