Yournameontoast is a great reminder of some guiding principles for attracting attention online: It’s a simple idea and a good one; the people who had it (Belfast’s Atto) also had the confidence to see it through and make people smile – or at least the hundreds of millions who harbour an abiding affection for toast. On top of that Atto are giving the profits to charity – which is a key wallet opener for many. It’s not social networking per se, it’s marketing and it works.
Thanks to beth and nancy.