Richard Sambrook (Director of the BBC’s Global News Division – but also someone who blogs outside the BBC site) has alerted us to a interesting new appeal from Charles Leadbeater who has posted drafts of his new book We-think months before it’s publication is due.
We-Think: the power of mass creativity is about what the rise of the likes of Wikipedia and Youtube, Linux and Craigslist means for the way we organise ourselves, not just in digital businesses but in schools and hospitals, cities and mainstream corporations.
My argument is that these new forms of mass, creative collaboration announce the arrival of a society in which participation will be the key organising idea rather than consumption and work. People want to be players not just spectators, part of the action, not on the sidelines.
Charles wants all of us to join the action, collaborate with refining and improving the book – boosting the contribution it can make.
Great idea. Of course the moment the presses roll it will be out of date. Or maybe not. Perhaps collectively we can generate ideas which begin to give clarity to the trends we’re experiencing.