Posts Tagged ‘training’

Museums, Heritage, Archives and Social Media

Posted on 9th January 2014 by

Today we are in Shrewsbury delivering a workshop for an array of people that work in museums, heritage and tourism from across Shropshire and the West Midlands.  We’re running a session talking about the importance of building social capital and working hyperlocally. The day will be roughly structured as follows:

  • Building Social Capital and making use of it – including time to reflect on how this relates to what you are trying to achieve.
  • Working Hyperlocally, What does this mean and what does this look like? Your examples – are you already doing this? – Show us.
  • Lunch/Social Media Surgery and Networked learning. A practical session with support from Podnosh and learning between yourselves – time to start exploring the tools and concepts we discussed this morning.
  • Where next for you. Group discussion, based on the thing you’ve learnt in this mornings session and started to put together in this afternoons surgery, What is next for you?
These are the notes from the discussions that took place after our presentations

 

Building Social Capital

Nick Booth talked about Social capital – your social capital is the group of people, or the community you build around your cause or organisation.  These are the people you have invested time in and in return they are prepared to invest time in you to get things done/ make a difference / help you out.

Q. But is this bigger than our individual organisations? Social capital can work on a large scale – but also for individuals, and individual groups. Sharing information, being social and useful helps build your social capital and helps you make things better.

Q. But what about the groups what have already – if they are reluctant to use use the internet? It usually only take s one or two people to come on board for others to start seeing the benefits,

To make the best use of your social capital and to see it really work you have to build it in the first place – it’s just like any other relationships – the more effort you put into it, the more you’ll eventually get back out of it.  

Working Hyperlocally 

Hyperlocal is a really messy word to imply something niche and local – this could be a street, a neighbourhood or somewhere larger like a City. WV11.co.uk is a hyperlocal website that covers Wednesfield a neighbourhood in Wolverhampton,  yet Connect Cannock is also a hyperlocal website that covers the entire town and the surrounding areas in Cannock, Staffordshire.

Museums, Tourism and Heritage organisations  are also Hyperlocal – serving areas both big and small, but that are local and niche.

Hyperlocal Blogging

Steph Clarke talked about her Wednesfield Blog =  one of the questions that was asked was around competition – if there are lots of people in an area all talking about that area isn’t that overkill? In short the answer was no. NO because the useful website will outshine the useless ones and on the other hand the more people talking about an issue/cause/place online the more varied and vibrant the conversation about that place will be.

Another question was asked about community and conversation, how long does it take to moderate and how is the community built? Going back to the points that were made about building social capital – in the beginning it took more time as we were building the trust and building the community, Now, on a day to day basis we can keep the facebook page up to date and moderated in around 20 mins a day because we don’t have to moderate conversation – the community help us by managing themselves. Posts to the main website can be scheduled.

Tools

A brief look at some of the tools discussed.

  • Facebook: Pages vs Groups – one is more public than than the other.
  • Twitter: start conversations, join in conversations, look for “local” hashtags ie #oswestry or #shropshirehour
  • Tripadvisor – What are people saying about your venue or attraction?
  • Foursquare – what tips are being left, gamify visits prizes for the mayor?
  • Blogs – talk about what you are doing. Invite others to write for you

Links

Here is a list of links and resources that were mentioned by attendees or discussed in sessions that would be useful to look at and share experience.

 

Using Social Media to Improve Perceptions of Saftey

Posted on 1st February 2013 by

At the moment we are in the middle of a project working with the South Birmingham Safety Partnership. This involves running social media surgeries across communities in South Birmingham to improve civic conversations in those areas, get the communities and local partners talking to each other talking to each and getting their news online and hopefully by doing so positively changing their perceptions of safety.

Yesterday we had our second session in the Kings Norton. Jo Burrows, senior youth worker at the Three Estates Youth Project came along. Jo, by her own admission was a complete novice when it came to social media – she didn’t trust it – and this came through her lack of understanding of the tools that were available. After just one Social Media Surgery with us we managed to change some of those misgivings and set her up with her own blog for the Project.  Here’s what she had to say :

 

PLACES: Social Media and Science Communications – What science communicators think of social media

Posted on 11th May 2012 by

Social reporter training from Podnosh - the social media game

Over the last 2 days the Podnosh team hosted 24 science communicators from across Europe. They were in Birmingham as part of the Open Places project which is looking at bringing together 69 science communication institutions and other stakeholders in European cities to partner with local policy makers to tackle socio-economic issues such as employment; education; climate change and poverty from a scientific perspective.We met with them to discuss social media and the ways in which it can be useful to them in their workplaces or on this and other specific projects.

We looked at different platforms such as blogs, Youtube, Twitter and Facebook. Gave presentations on networking, sharing and listening and had brilliant guest speakers Shane McCraken of (more…)