Coca Cola's Life saving compartment. An idea from Simon Berry Inspired by Annie Lennox

My friend Simon Berry is onto something. After listening to Annie Lennox on Desert Island Disc he blogged this:

By some miracle my PC and Radio Shark did record last Sunday’s
(11/5/08) Desert Island Discs. Unfortunately it’s a very poor recording
but this is what Annie Lennox said.

Just to put it into context, after talking about her passion for
AIDS campaigns in South Africa and the fact that she’s set up her own
campaign ‘Sing’. She then talked about that fact that she would have
shared, with her father, the sense of injustice in the World. Then she
said:

We can distribute Coca Cola all around the
World but we can’t seem to get medication to save a child from
something as simple as diarrhoea and I think that that is wrong. You
know, you have a choice you either get involved with an issue or you
walk away from it. I think it’s a human rights issue and I feel very
passionately about human rights.

Simon is a very practical man. Now he’s asking Coca-Cola to “use their distribution channels (which are amazing in
developing countries) to distribute rehydration salts. Maybe by
dedicating one compartment in every 10 crates as ‘the life saving’
compartment?”

If you think that makes sense you can lend weight to the argument by joining this facebook group.

6 comments

  1. Anders Bjers says:

    Hi,
    this is a great CSR idea! I am doing research on how blogs will / are an ever more important part of business and society. I think this idea and blogpost is a double hit – showing both how blogs have an impact and how ideas can spur and be spread. Keep on with the great work and make this one happen!

    Best / Anders (Stockholm, Sweden)

  2. Simon Berry says:

    Thanks for this Nick and the comments of others are great too.

    This story was supposed to happen . . . I blogged the idea _before_ Annie’s comments which I heard while driving the car. I couldn’t believe it – I had to pull over and call my wife! This coincidence was what spurred me on and led to the establishment of the Facebook group. Which I am now a bit worried about . . . . it’s not growing as fast as it should! Tell all your friends and tell mthem to tell their’s.

    Anyway the full story is here (see link below) including an interview done today with Eddie Mair of BBC Radio 4’s PM programme. an edited version will go out on PM programme on Saturday.

    http://beamends.typepad.com/simons_blog/coca_cola_campaign/index.html

    Simon

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