We make a very deliberate effort to try and combine work with big strategic organisations and neighbourhoods. If social media is to help connect the two then we need to understand both.

There are various ways we can help your organisation understand, use and spread the benefits of social media.

• Social media strategy We’ve worked with several organisations to help them develop an effective social media strategy. Sometimes we can quickly set someone down a constructive path. Other times it takes longer. It’s important to involve a wide range of people, including those at the very top, because good use of social media often involves a considerable culture shift.
• Training and tools We can show you how to use a wide variety of social media tools and techniques, from listening to the social web to joining the conversation using everything from microblogging through to video, audio and mapping. We can also help you with tone of voice, types of material and what we rather clumsily call interestingness.
• Social media policy Having the right policy gives people the courage to use social media effectively. It gives them permission to do what makes sense. We can help you learn from other good policies and apply those to your organisation.
• Media making We still create media for customers, often around conferences. It allows us to bring a vision of the real world into the room. This can be video and audio. We also offer social reporting, which means we can set up a simple website for an event or a stream of work in your organisation, reporting what happens using video, audio, text and photography. This can also include helping you establish your own podcast channels for audio or video.
• Public speaking Nick Booth often speaks at public events and conferences. It can be a very positive way to help people understand the implications of social media.
• Changing media strategies We have been fortunate to work with a number of communications teams to hep them understand how changes in the media are affecting the work they do. We can help you use social media to reach new audiences in new ways.
• Neighbourhoods, consultation and hyperlocal media We’ve long been passionate about how social media helps people tell the stories of the places where they live and what they care about. This is changing democratic relations between the governed and government. We work in neighbourhoods to both encourage and understand this process.
• Recruitment This is a small part of our work, but can be important. One of the best ways your organisation can get good at using social media is to recruit the right people. We’ve helped organisations re-write job descriptions and re-define roles to get the right talent into their teams.