Posts Tagged ‘Video’

Using Social Media to Improve Perceptions of Saftey

Posted on 1st February 2013 by

At the moment we are in the middle of a project working with the South Birmingham Safety Partnership. This involves running social media surgeries across communities in South Birmingham to improve civic conversations in those areas, get the communities and local partners talking to each other talking to each and getting their news online and hopefully by doing so positively changing their perceptions of safety.

Yesterday we had our second session in the Kings Norton. Jo Burrows, senior youth worker at the Three Estates Youth Project came along. Jo, by her own admission was a complete novice when it came to social media – she didn’t trust it – and this came through her lack of understanding of the tools that were available. After just one Social Media Surgery with us we managed to change some of those misgivings and set her up with her own blog for the Project.  Here’s what she had to say :

 

Video: what does it mean to be a Brummie?

Posted on 2nd October 2012 by

Birmingham Leadership Foundation hosted a debate asking “what does it mean to be a Brummie?” at their third Monday Masterclass at the end of August in Handsworth. I shared my notes from the debate last month. This video by Punk Zebra gives you a great flavour of the debate and the passion that young people have for the city.

The masterclasses are a mix of inspiring talks from young leaders and entrepreneurs, together with a social media surgery run by Podnosh.

The debate was part of the MyBrum consultation, led by Councillor Waseem Zaffar  for Birmingham City Council’s new social cohesion and community safety scrutiny committee.

5 ways to make your content findable – tips for good blogging.

Posted on 28th October 2010 by

When you’re writing content for your blog, you want people to be able to find it. Most people are going to find your blog after searching for something on Google. This is how to improve the likelihood that they will find you:

1. Write a meaningful headline

Headlines are one of the most important parts of your blog – not just for readers but for sites like Google which use it to decide what your blog post is about.

When you write a blog post, the headline should be as meaningful and factual as possible. ‘An event this weekend’ for example, tells us very little. ‘Council meeting at Sparkhill Community Centre’ is much better. If someone is searching for ‘Sparkhill’ or ‘council meeting’ or ‘community centre’ they are much more likely to find it.

A good technique is to put yourself in the place of someone looking for the information you’re publishing. Will they use the same jargon as you, or a more common term? Try to include in your headline the terms that people will use for their search.

2. Write meaningful content

Google will not just look at your headline when categorising a blog post. It will pay particular attention to your first paragraph, any subheadings, bold and italic text, and links.

Try to include important names, places and terms in those places. It not only makes it easier for Google, but also for readers, who will often look to the first par, subheadings, bold and italic text and links for the key information they’re seeking.

3. Categorise and tag your content

Once you’ve finished your post, make sure you categorise and tag it. The boxes to do that are to the right of your post as you write it (instructions for how to do this can be found here).

Categories and tags help Google to more accurately classify your content – but they also make it easier to find for people browsing your site. If something is categorised ‘Herefordshire’, for example, when someone has finished reading it they can click on the ‘Herefordshire’ category link to see all the other posts in that category.

4. Add an image – and an alternative description

An increasing number of people are using image searches to find content. When writing a post think if you have an image that suits it. If so, add it in (instructions can be found here) and make sure that the ‘alternative description’ box is filled with something meaningful and factual – this is the text that Google uses to categorise it.

5. Add text summaries to audio, images or video

Search engines like Google cannot hear audio or see photos or video, so they look around it to try to figure out what the content is about. If you are publishing audio or video include an introductory paragraph that explains who is speaking, where it was filmed, and what it is about. Make sure you include key places, names and phrases that people might use to find this content.

As an aside, if your video is hosted on YouTube or your images on Flickr, make sure you have a description on that site as well – and a link to the blog. More people use YouTube to search than use Yahoo! so it’s another way that people can find your information.