Posts Tagged ‘Social Media’

Museums, Heritage, Archives and Social Media

Posted on 9th January 2014 by

Today we are in Shrewsbury delivering a workshop for an array of people that work in museums, heritage and tourism from across Shropshire and the West Midlands.  We’re running a session talking about the importance of building social capital and working hyperlocally. The day will be roughly structured as follows:

  • Building Social Capital and making use of it – including time to reflect on how this relates to what you are trying to achieve.
  • Working Hyperlocally, What does this mean and what does this look like? Your examples – are you already doing this? – Show us.
  • Lunch/Social Media Surgery and Networked learning. A practical session with support from Podnosh and learning between yourselves – time to start exploring the tools and concepts we discussed this morning.
  • Where next for you. Group discussion, based on the thing you’ve learnt in this mornings session and started to put together in this afternoons surgery, What is next for you?
These are the notes from the discussions that took place after our presentations

 

Building Social Capital

Nick Booth talked about Social capital – your social capital is the group of people, or the community you build around your cause or organisation.  These are the people you have invested time in and in return they are prepared to invest time in you to get things done/ make a difference / help you out.

Q. But is this bigger than our individual organisations? Social capital can work on a large scale – but also for individuals, and individual groups. Sharing information, being social and useful helps build your social capital and helps you make things better.

Q. But what about the groups what have already – if they are reluctant to use use the internet? It usually only take s one or two people to come on board for others to start seeing the benefits,

To make the best use of your social capital and to see it really work you have to build it in the first place – it’s just like any other relationships – the more effort you put into it, the more you’ll eventually get back out of it.  

Working Hyperlocally 

Hyperlocal is a really messy word to imply something niche and local – this could be a street, a neighbourhood or somewhere larger like a City. WV11.co.uk is a hyperlocal website that covers Wednesfield a neighbourhood in Wolverhampton,  yet Connect Cannock is also a hyperlocal website that covers the entire town and the surrounding areas in Cannock, Staffordshire.

Museums, Tourism and Heritage organisations  are also Hyperlocal – serving areas both big and small, but that are local and niche.

Hyperlocal Blogging

Steph Clarke talked about her Wednesfield Blog =  one of the questions that was asked was around competition – if there are lots of people in an area all talking about that area isn’t that overkill? In short the answer was no. NO because the useful website will outshine the useless ones and on the other hand the more people talking about an issue/cause/place online the more varied and vibrant the conversation about that place will be.

Another question was asked about community and conversation, how long does it take to moderate and how is the community built? Going back to the points that were made about building social capital – in the beginning it took more time as we were building the trust and building the community, Now, on a day to day basis we can keep the facebook page up to date and moderated in around 20 mins a day because we don’t have to moderate conversation – the community help us by managing themselves. Posts to the main website can be scheduled.

Tools

A brief look at some of the tools discussed.

  • Facebook: Pages vs Groups – one is more public than than the other.
  • Twitter: start conversations, join in conversations, look for “local” hashtags ie #oswestry or #shropshirehour
  • Tripadvisor – What are people saying about your venue or attraction?
  • Foursquare – what tips are being left, gamify visits prizes for the mayor?
  • Blogs – talk about what you are doing. Invite others to write for you

Links

Here is a list of links and resources that were mentioned by attendees or discussed in sessions that would be useful to look at and share experience.

 

When it comes to Social Media think “Quality not Quantity”

Posted on 23rd August 2013 by

Wolverhampton Federation of Tenants Associations

I was at the Wolverhampton Social Media Surgery this week when a patient came for some help, who highlighted to me in a practical way somethings I’ve known and we’ve taught for a long time….

When it comes to Social Media it’s quality over quantity is what you’re looking for and being useful is what matters most.

Lorraine had come for some advice with the Wolverhampton Federation of Tenants Associations (WFTA) facebook page. I’d helped her set it up at a previous surgery  and now she’d come along asking for help getting more “fans”, as at that point the page only had 44 “likes”.

The WFTA promotes the interests of social sector tenants within Wolverhampton and aims to ensure tenants and prospective tenants are able to have a say over services and are able to influence them so they are relevant to their needs. The WFTA facebook page is used to share information about the service the WFTA offers, engage with tenants and to advertise events they have coming up, most recently around welfare reform and regeneration. Lorraine wanted more fans so she could reach a wider audience, for more people to see the content  for the benefit of the community but also as evidence to her boss, and the project funders that their social media was working.

Not only 44

She was fixated on that number 44, “only” 44 people were engaged with her page –  ”only” 44 people had clicked like – “only” 44 people are seeing my posts And on she went asking should I pay for advertising?  How can I get MORE people to like the page –  So I suggested that before she rushed out to pay for promoted content (something she had asked about) we look at the insights for her page….

We looked at the the reach of the page and the reach of individual posts. One update alone had reached 358 people. Some had more, some had less but that’s the one we focused on, so lets work that out in percentages, ((358-44)/44)*100= 713.63,  rounded up  that’s a 714% increase in the actual amount of people that were seeing the post  to what she had thought were seeing it as evidenced by the number of people that like her page.

So where were the views coming from – how was she reaching so many people when she only had 44 likes?

The Right Content

Lorraine was being useful to her target audience and so in turn her content was being shared.

She could have only had 244 fans and still ended with a a total reach of 358 or maybe even less for that post if 200 of those people were the WRONG people to be talking to and the content was irrelevant.

Those 44 people were the right people for her to be engaged with. They thought the message she was sharing was useful and they in turn were sharing across to their own profiles and pages ultimately it IS the quality of the engagement that matters more than the number of people you think you’re engaging with.

 

New Facebook Stats for Page Admins

Posted on 31st July 2013 by

Facebook have rolled out another update to pages. But unlike the last one that I feel may have  hindered engagement this one seems to have been given a little more thought and actually, to page owners, could prove quite useful. It’s to their page insights, the analytics panel available to all admins running pages with over 30 “likes”.

The WV11 page I run has had the new insights made available to us today, and on first appearances I’m like what I’m seeing, It’s obviously geared up to encouraging you to “boost” or promote posts (pay for more people to see them) BUT in saying that it’s not too intrusive. The data it offers you is quite insightful and I can see it being really helpful to brands or organisations trying to maximize their reach – It has really good comparison graphs for trends and long range interactions and individual break down of stats for each post.

Here’s a grab of the currents stats from a photo album we created Saturday of images from the Summer Fun Day – You can click on it to open it large to see what I mean.

Fun Day Stats

Clear and concise figures easy to read at a glance and all still exportable – although I haven’t yet tried to see how clear they are in CSV format – but I’m hoping they can’t be any harder to decipher than with the last insights update!

I need to play more to see what else it has to offer but on first glance it looks good!!