This video is well worth the time – especially if you’re tempted to pay for facebook ads to boost likes. I’ve done that once – but maybe not again.
Posts Tagged ‘Facebook’
I was at the Wolverhampton Social Media Surgery this week when a patient came for some help, who highlighted to me in a practical way somethings I’ve known and we’ve taught for a long time….
When it comes to Social Media it’s quality over quantity is what you’re looking for and being useful is what matters most.
Lorraine had come for some advice with the Wolverhampton Federation of Tenants Associations (WFTA) facebook page. I’d helped her set it up at a previous surgery and now she’d come along asking for help getting more “fans”, as at that point the page only had 44 “likes”.
The WFTA promotes the interests of social sector tenants within Wolverhampton and aims to ensure tenants and prospective tenants are able to have a say over services and are able to influence them so they are relevant to their needs. The WFTA facebook page is used to share information about the service the WFTA offers, engage with tenants and to advertise events they have coming up, most recently around welfare reform and regeneration. Lorraine wanted more fans so she could reach a wider audience, for more people to see the content for the benefit of the community but also as evidence to her boss, and the project funders that their social media was working.
Not only 44
She was fixated on that number 44, “only” 44 people were engaged with her page – “only” 44 people had clicked like – “only” 44 people are seeing my posts And on she went asking should I pay for advertising? How can I get MORE people to like the page – So I suggested that before she rushed out to pay for promoted content (something she had asked about) we look at the insights for her page….
We looked at the the reach of the page and the reach of individual posts. One update alone had reached 358 people. Some had more, some had less but that’s the one we focused on, so lets work that out in percentages, ((358-44)/44)*100= 713.63, rounded up that’s a 714% increase in the actual amount of people that were seeing the post to what she had thought were seeing it as evidenced by the number of people that like her page.
So where were the views coming from – how was she reaching so many people when she only had 44 likes?
The Right Content
Lorraine was being useful to her target audience and so in turn her content was being shared.
She could have only had 244 fans and still ended with a a total reach of 358 or maybe even less for that post if 200 of those people were the WRONG people to be talking to and the content was irrelevant.
Those 44 people were the right people for her to be engaged with. They thought the message she was sharing was useful and they in turn were sharing across to their own profiles and pages ultimately it IS the quality of the engagement that matters more than the number of people you think you’re engaging with.
Posted on 23rd August 2013 by Steph Clarke
Tags: content, Facebook, insights, numbers, quantity, quialty, reach, Social Housing, Social Media, Wolverhampton Federation of tenant Associations
Posted in Social Housing, Social Media Surgery | 1 Comment »
Facebook have rolled out another update to pages. But unlike the last one that I feel may have hindered engagement this one seems to have been given a little more thought and actually, to page owners, could prove quite useful. It’s to their page insights, the analytics panel available to all admins running pages with over 30 “likes”.
The WV11 page I run has had the new insights made available to us today, and on first appearances I’m like what I’m seeing, It’s obviously geared up to encouraging you to “boost” or promote posts (pay for more people to see them) BUT in saying that it’s not too intrusive. The data it offers you is quite insightful and I can see it being really helpful to brands or organisations trying to maximize their reach – It has really good comparison graphs for trends and long range interactions and individual break down of stats for each post.
Here’s a grab of the currents stats from a photo album we created Saturday of images from the Summer Fun Day – You can click on it to open it large to see what I mean.
Clear and concise figures easy to read at a glance and all still exportable – although I haven’t yet tried to see how clear they are in CSV format – but I’m hoping they can’t be any harder to decipher than with the last insights update!
I need to play more to see what else it has to offer but on first glance it looks good!!