The state of newspapers and the value of news
Written on October 30th, 2009 by Hannah Waldram
This is the second in our series of blogposts on the C&binet conference in London which took place this week. Our first sesssion was introduced with a presentation from Enders Analysis (below) about the state of local media from the newspapers’ perspective. The numbers were pretty harrowing but largely expected.
The second slide shows from 2001 circulation numbers from regional and national news started to decline. And yet slide three shows how comparatively little time readers spend online than they do reading newspapers – so is less news being consumed all round?
Far from it, was the consensus from those at the conference. News is being consumed today more than ever. But the relatively little time readers will spend skimming across webpages is no incentive for advertisers to migrate online – hence the combination of the digital revolution and the recession has meant job cuts and a number of regional papers no longer able to continue.