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What it’s like to go to your first Social Media Surgery

Thursday, February 25th, 2010
Social Media Surgery February thestudio

The surgeries are informal place to find out about social media

So what if you’ve never been to a social media surgery? You might have a few questions, right? We thought it might be good to answer a few.

So what is a social media surgery?
Social Media Surgeries are just a fun, informal way for people to meet and learn how to use social media for social good.

What is social media?
Social media is a loose term that is applied to a range of tools that use the world wide web to bring people together and communicate – including blogs and social networking sites, such as Twitter and Facebook.

How do social media surgeries work?
Our surgeries consist of patients (the people who come to learn stuff) and surgeons (the people who can answer their questions). We pair surgeons with patients, so that the patients can learn all about how to use social media.

Who should come to social media surgeries?
Our surgeries are for anyone involved in community and voluntary organisations who is looking for new, more effective ways to communicate about the work that they do. Patients don’t need to know about computers. It’s much more important that you are keen to learn and that you have something to say!

Who are social media surgeons?
The surgeons are all terribly nice people who’ve volunteered their time for free to help people. They come from a variety of backgrounds, but they all want other people to be able to make good use of the power that comes from effectively using social media.

What happens when you get to a social media surgery?
Imagine a big coffee morning, except it’s probably in the evening! We pair surgeons with patients after quickly finding out what people would like to learn. You get to sit with a surgeon who can help you with whatever question or issue you’ve got.

What can you expect to get out of a social media surgery?
Well, that’s entirely dependent on what you want to get. Lots of people who come want to set up blogs – simple websites where they can publicise what they are doing. Other people are interested in using Twitter, or other social networking services. Often people come back to learn more and more. Sometimes people who first arrived at surgeries as patients become surgeons themselves.

Is there anything I need to bring?
No. The surgeons have computers, so you don’t need to worry. Of course, if you have a laptop and can carry it easily then please bring it along.

Where can I find out more?
To find out how the surgeries started you can read this post. John Popham, who runs surgeries in Yorkshire, has done a good job of explaining things in this podcast. This site, Podnosh, gives details of new surgeries in Birmingham and elsewhere.

Where are the social media surgeries?
We run the Central Birmingham Social Media Surgeries, but there are surgeries elsewhere in the country, too. Acocks Green runs its own, there are surgeries in Yorkshire, and there are Web 2.0 surgeries in Nottingham and others starting elsewhere.

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Posted in Grassroots Channel, Third Sector | 8 Comments »

Central Birmingham Social Media Surgeries for April, May and June

Wednesday, February 24th, 2010

Surgeons and patients at February's surgery at thestudio

We’ve just booked up three new dates for the Central Birmingham Social Media Surgeries – April 7, May 6 and June 8 – with the lovely people at thestudio, in Cannon Street, off New Street.

It’s great news, because we’ve been able to extend our original arrangement where we get the space in thestudio for free. It seems that the management at thestudio is quite happy with it, too – as long as we remember to buy a few drinks at the bar and clear off at 7pm, as we’re supposed to. We’ll issue reminders for these events closer to the dates, but if you’re looking for the next surgery it will be on March 9.

Have a look here for more details.

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How the conversation makes Social Media Surgeries so effective

Tuesday, February 23rd, 2010

If you haven’t already then I’d recommend anyone who is interested in the idea of social media surgeries listening to this podcast by John Popham who talks about his experiences visiting three social media surgeries on consecutive nights in Yorkshire.

John does a wonderful job of explaining the simple way that a surgery works – in particular that it is really a conversation – where both people are engaged (the surgeon and the patient) in figuring out a solution to the patient’s enquiry.

As John explains, sometimes people are a little concerned about helping others, because they’re worried they don’t have enough skill to offer solutions.

But the surgeries are good way of breaking down this problem. Firstly, of course, there are others there who can help. And, secondly, the conversational nature of the surgery helps you to understand what might be useful and you can then work together to explore a solution. Even if you know only a little, your support can be invaluable to absolute beginners. You can reassure people that social media can be an enriching and empowering tool – and very much worth persevering with. And that, as it happens, is  what social media surgeries are all about – as John says.

John plans to keep these podcasts going, so keep an eye out for them in the future. And, since I’m on the subject of podcasts, if you’re interested in finding out about my own experiences with social media surgeries have a listen to my own, rather smaller and much less accomplished, effort.

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Camera crews and new venues: January’s Social Media Surgery

Wednesday, February 10th, 2010

As we look forward to February’s Central Birmingham Social Media Surgery tomorrow, I thought I’d reflect quickly on last month’s.

One obvious highlight was the arrival of television cameras. Since the last event I went down to was November’s – where a German Camera crew was shooting – I’m beginning to think the presence of a film crew is a pre-requisite to a proper surgery!

This time the crew was there to see that social media can be used for a good cause as well as a bad, as part of a BBC Midlands Today piece that concentrated on how protest groups – including the English Defence League – have boosted turnout at their rallies by using sites like Twitter and Facebook. There was a good turnout or our own for them to film and Nick Booth put them straight, pointing out that in the right hands social media can do an awful lot of good.

I got a taste of this myself as I sat in on a session helping out the blog for Danny Reeves’ and Dave Morris’s climb to the top of Kilimanjaro. Danny and Dave, as I can see from looking at the blog, have reached the summit now – and raised more than £11,000 for Macmillan Cancer Support – exceeding their own combined target by more than a thousand pounds.

We were also in our first surgery in thestudio. Yep, it’s called thestudio, not The Studio, which might seem a lot more sensible, but is presumably a lot harder to trademark. The most brilliant thing about thestudio, aside from the fact that the venue has offered itself for free, is that it is in central Birmingham. Smack bang in the middle, in fact.

Hopefully that will ensure we meet the trade descriptions act – and that it makes it easier for more organisations and people to come down and get involved. And there’s a pub right across the road. Not a bad a location, then, really.

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