The aim was to introduce social reporting – quick and simple ways of sharing what’s going on around you with other people, using social media tools. Sharing information; getting a message across.
A social reporter might shoot a simple video about their neighbourhood. She might make notes at a meeting or conference and share notes with other people online while the event is taking place.
This post rounds up discussion and links created on the day.
Everyone in the room started their own blog. They used their blogs to practice social reporting by posting about what they were learning in the training. Here are the blogs (and respective Twitter accounts):
And here are Jill Bedford’s thoughts on the social reporter training:
It was great to see participants exploring the tools, making choices about what suited them and discussing along the way. On having something to say:
“Is what I have to say interesting enough to add to the sum total [of knowledge online]?”
“Taking an interest in other people is the surest way of people being interested you.”
“Get stuff on to the web. Shovel stuff. [Social reporting] is about them and what’s happening around you – what they’re saying – not about your tone or style.”
“Very straightforward. I have posted text, a photo and a video [this morning].”
Social reporting doesn’t have to take the traditional, formal approach (listen, make notes, rewrite at length, edit, publish).
“Relax, capture and share it.”
“So there are different ways of reporting. Not just one way.”
“It’s difficult to write down what’s taking place in the room while listening at the same time.”
“Too complicated for older people. I’m concerned how older people will access social media. Will they be up to speed with this kind of interaction?”
“Need for one-to-one coaching. Space to learn, ask questions and work at their own pace.”
“Editing is a barrier. Capture and publish. Next week we’ll learn how to summarise content without needing to edit.”
One person “found it really easy to write what you were saying” using Posterous on iPhone. We looked at how to insert hyperlinks in text because it is not obvious how to do this in the Posterous for iPhone app. Lorna and Gavin used Twitter to collaborate – and did a quick post on their respective blogs to test different methods.
“Excited by it now.”
“Excited and frustrated when things don’t work. Comforting to know there is no right or wrong way.”
“Remember this is a conversation. You need to listen. Two qualities on the web that work best are generosity and usefulness. Think – how can you help someone else?”
“Don’t drop into the mindset of being a journalist. They’re writing from an angle and want you to notice their story. Social reporters are just getting the story out there objectively. Remember generosity and usefulness.”