Comments on: Recipe – How to make a Social Media Surgery

By: Connecting 2.0 Communities? «

Connecting 2.0 Communities? « — Thu, 18 Feb 2010 11:51:30 +0000

[...] call them contributors, collaborators – even to borrow a term from the excellent Social Media Surgeries springing up around the country - “surgeon” (never heard of a Social Media Surgery? [...]

By: Social Media Surgery in Africa | Podnosh

Social Media Surgery in Africa | Podnosh — Wed, 20 Jan 2010 20:53:45 +0000

[...] is with almost heart thumping glee that I get to write about the first use of a social media surgery in Africa (at least the first I now [...]

By: Sanna Ali

Sanna Ali — Thu, 22 Oct 2009 08:49:04 +0000

I like the way this is written.How are we supposed to re-shape Social Media Surgery, Nick?

You’re right there, this enviroment does have a lot of potential and willing surgeons. :)

I’m excited about this and I cant wait to see what you are going to do to make this successful?

By: Huddersfield Social Media « steven tuck’s blog

Huddersfield Social Media « steven tuck’s blog — Sat, 03 Oct 2009 21:07:08 +0000

[...] a loose ‘collective’ of people to get things off the ground. Using the excellent Recipe – How to make a Social Media Surgery provided by the equally excellent Nick Booth aka podnosh we discussed what format we should take as [...]

By: Observatory hosting event on sharing information digitally « Observations

Observatory hosting event on sharing information digitally « Observations — Tue, 29 Sep 2009 14:52:32 +0000

[...] Recipe – how to make a standard social media surgery [...]

By: How digitally included is our digital inclusion champion? « MA Social Media

How digitally included is our digital inclusion champion? « MA Social Media — Tue, 01 Sep 2009 12:32:44 +0000

[...] course we know this isn’t true. You could just swing by a social media surgery and get free advice from an expert, who will get you blogging on wordpress in half hour (with RSS [...]

By: Nick Booth

Nick Booth — Sun, 23 Aug 2009 18:12:52 +0000

Jo (sorry for the delay in responding). We are talking about the same thing. Different people have different approaches to blogging and online publishing at the place where they live.

Some wish to apply the same methods as mainstream journalists, others like to be sure a piece is done and dusted and “complete” before they press publish, others are happy with asking questions, or sharing half thoughts.

Some want to reflect the positive, others the negative.

Many of of us as all the above, but at different times. So it is an ongoing process. You’ve probably twigged that you’re as much about building community as you are about making media.

By: Jo Jordan

Jo Jordan — Wed, 19 Aug 2009 11:01:01 +0000

I’m new to your site and I keep wondering if I am thinking about the same thing that you are writing about! If not, please forgive me.

6 months ago, I started a drive to improve the internet presence in my small town. A little naively, I think. We’ve lurched this way and that, but it is I get the impression of huge progress but often in ways I didn’t expect.

Its a spiral I think. Try a little – see what happens. Adjust to the people who want to get involved. Try some more.

We do have people intent on making money right now and others who just join in and the money flows to them! A bit Buddhist-like or a small English town, but it seems to work like that.

By: Mark Walker

Mark Walker — Wed, 19 Aug 2009 10:42:47 +0000

Hi Nick
Thanks for that.
One issue we came across with the Surgeries was a suspicion on the part of the patients that they may be sold something. Running a social media surgery in a conference about social marketing seems like a great tactic for increasing sales, but it may also confirm some people’s suspicion about the underlying motives when the same name/model is used elsewhere?
We struggled to recruit the patients – but had lots of web experts available, several of whom were quite clear about wanting to dip their toe in a potential new market.
We accommodated them quite happily – and made sure they were transparent about their motives in the surgeries – but again I wonder whether the problems we had reflect a concern on the part of the potential patients that there is an underlying marketing message here?
Contrast this with having 40 people sign up for 28 places on How to build a free website courses [using Wordpress.com]which ran alongside these surgeries.
Just a thought, but having found it easy to recruit surgeons, and difficult to drum up enough patients, its an issue which we are looking at before we run any more similar surgery sessions.
Thanks
Mark

By: Nick Booth

Nick Booth — Wed, 19 Aug 2009 10:28:07 +0000

Thanks Mark,

It was in fact your work I was looking for when I came across the NixonMcInnes work. I agree – they are very different bests. At the moment the model is being used by so few people I’m OK with a nod in a variety of directions.