Poachers in the Masai Mara and the social web. A great case study.

Written on May 1st, 2008 by Nick Booth

3 Comments

Update on ranger Leyian who was shot: In total they gave him 6 pints of blood, and are keeping him under observation in case of infections.

That’s the latest tweet from the Mara Triangle on twitter and it illustrates some simple principles of good use of social media for charities and non for profit organisations.

The twitter account is linked to this blog written by the rangers in the Mara Triangle. It’s hosted by wildlife direct, an American charity who seem to be using a wordpressmu (multi-user) installation to offer blogs to a range of animal protection groups. The blog is also supported by image accounts on flickr and video on youtube. Integrating these tools is a key element of using the social web well.

The final element in this jigsaw though is the story. You have to have a story to tell and that means that what you write should be personal.

I hope ranger Leyian recovers quickly.

Hat tip to Robin Hamman.

Filled under: Citizen Journalism Journalism Third Sector

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Comments

  1. Libby Davy says:

    May 2nd, 2008 at 12:05 pm (#)

    Hi Nick – It would be great if you could add this post into the Authentic Blogging network as we are actively gathering case studies. There are people in the group v keen to read items like this. http://authenticblogging.ning.com/ Bestest – Libby

  2. Paul Caplan says:

    May 12th, 2008 at 8:51 am (#)

    … and in terms of stories, they don;t have to be long (140 characters is plenty) and they never finish. Any story you tell is a starting point for others to add to, develop, spin off from or just ‘read’ in their own ways.

  3. BBC, Wired & Twitter on the African Savannah | Mara Triangle says:

    June 10th, 2008 at 6:07 pm (#)

    [...] We would also like to thank all of the bloggers who have recently written about the Mara Triangle, your support is greatly appreciated. Thanks to Search Marketing Guru, Wandering the World, 120% New, The Charity Place, Problem Girl, A Californian Living Down South, Knowledge Cafe, Beyond 90 Seconds, Random, Nekonekoyashiki, Eye Dull Musings, Hans Watson, Esmon Net, Waving or Drowning, Itshee, Tuphat and losing it, jcsb, Lasagne and Chips, MGH Word of Mouth, Arikfr, Something Simple, Faster Future, Terrible Swift Word, GiroPais, Kenya Pundit, La maquina del tiempo, Sciblog, Much Todo About Nothing, Ethics and Animals, Cybersoc, Podnosh and Nothoney. [...]

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