Comments on: Greenmyapple bears fruit.

By: Podnosh Blog : High Fibre Podcasting » Archive » Greenpeace explains how Apple is at the core of its campaign

Fri, 01 Jun 2007 12:56:32 +0000

[…] Greenpeace have just popped this up on Youtube to show how they are still using Apple technology to keep in touch with Steve Jobs over their Greenmyapple campaign. Tom Dowdall, the web editor at Greenpeace International, has just e-mailed me to say they borrowed a headline from an earlier post on Podnosh for this detailed explanation of how the camapign integrated a wide range of social software to apply pressure, share ideas and untap the innovation of mac users. Good read. Nice job. […]

By: Anonymous

Anonymous — Wed, 30 May 2007 21:21:12 +0000

Greenpeace Green My Apple Campaign bears fruit…

The BBC reports on Apple’s plans to make “greener” products. Steve Jobs statement is a direct response to the almost perfectly pitched and pithily web 2.0 Greenmyapple campaign from Greenpeace (which also won the activism Webby on Tuesday). I wro…

By: brianfit

brianfit — Fri, 04 May 2007 08:48:32 +0000

Thanks, Podnosh. I hope that other groups can use this example in their own face to face work with corporates, as a, shall we say, cautionary tale. I’ve seen a half dozen other examples where consumer pressure has delivered a demand that face to face negotiations failed to, and really the position we want to get to is one where you can win without going to war. If corporates do the math on what they put into positive associations for their brand versus what it costs to do the right thing ecologically or socially, it begins to drive them to factor in a potential brand damage cost for bad behaviour — which is the beginning of a capitalism that reflects real costs and the entire bottom line.

By: Rod Hagen

Rod Hagen — Fri, 04 May 2007 08:31:42 +0000

What a load of nonsense. Greenpeace, through a misleading and mischevious campaign, has got Apple to “admit” that it already has processes in place which leave most of their competition for dead – something that many of us already new before the “announcement”.

What is the achievement in that? I suspect that Greenpeace’s campaign ahs actually resulted in some purchasers heading off to other, much “dirtier” purchasers. Goodness knows how much lead will end up in third world landfills as a result.

This was an ill-conceived campaign which has produced no real results at all.

Greenpeace should think long and hard about entering into similar charades in futrure if it really cares about the consequences of its actions.